Loyalty & Advocacy Engine Dashboard

Avelora Home • Customer LTV Growth Through Advocacy

Tier Upgrade Velocity
842/mo
+14%
Referral Conv. Rate
12.8%
+3.2pp
Referral LTV (12mo)
$2,340
+8%
Point Velocity Index
4.2x
Stable
Program ROI
3.8x
Above 3.2x
Win-Back Activation
24.3%
-2.1pp

Redemption-to-Earn Ratio Trend

Tier Health Radar

NPS by Loyalty Tier

Platinum 68
Silver 54
Gold 38

⚠️ Reward ceiling perception issue identified

Win-Back Activation by Lapse Cohort

Advocacy Content Amplification

Point Velocity Index — Earn vs. Redeem Activity

📌 August dip: Double Points Weekend drove healthy redemption spike & 19.4% referral conversion

Partner Reward Mix

Partner Utilization Rate Trend

Tier Performance Summary

Tier Members Avg Point Velocity NPS Referral Rate Referral LTV ROI Contrib.
Platinum 18,000 6.8x 68 18.2% $3,120 5.2x
Gold 52,000 4.1x 38 9.4% $2,010 2.9x
Silver 140,000 3.2x 54 7.8% $1,890 3.4x
Total / Avg 210,000 4.2x 52 10.1% $2,340 3.8x

Reward Cost vs Revenue

Referral Acquisition Funnel

Referrals Sent 42,800
Referrals Clicked 18,620
Conversions 5,478
Net Conversion Rate 12.8%