Guest Experience & Satisfaction Intelligence

Parallax Dining Group — River North, Lincoln Park, Wicker Park

Period: Last 90 Days
Total Covers: 30,300
Target GLV: $1,840

Strategic Objective

Increase 90-day Repeat Visit Rate from 24% to 32% within two quarters by identifying and resolving the top 3 service failure categories that drive first-visit churn, targeting a $220K annual revenue retention impact.

Blended NPS
44
▼ 17 pts vs. 6mo ago
90-Day Repeat Rate
24%
▼ 3% vs. target
Avg Sentiment Score
7.2
▲ 0.4 vs. last period
Service Failures
8.3
per 100 covers
First→Return Conv.
18%
▼ 2% vs. benchmark
Review Response Rate
94%
▲ 6% vs. last month

NPS Trend by Daypart — Last 12 Weeks

Review Sentiment Score by Service Category

River North
Lincoln Park
Wicker Park
Food Quality
8.4
8.1
6.9
Service Speed
7.8
7.5
5.2
Staff Friendliness
8.6
8.3
6.5
Ambiance
8.9
7.6
7.4
Value for Money
7.2
6.8
5.9
Insight: Wicker Park's Service Speed score collapsed to 5.2 in weeks 7–9, correlating with NPS drop to 24.

Service Failure Category Rate — per 100 Covers

Service Failure Rate vs. 90-Day Repeat Visit Rate by Location

Wait Time Accuracy Score by Location

Score = % of parties seated within ±5min of quoted wait time

Occasion-Type Guest Mix — Last 90 Days

Server Performance & Guest-Attributed Scores — Top 8 by Volume

Server Name Location Covers (90d) Avg Guest Rating NPS Repeat Guest % Avg Check
Alex ChenRiver North4879.16831%$72
Jordan LeeLincoln Park4128.86228%$68
Taylor MossRiver North3988.65927%$71
Morgan PriceWicker Park3767.23419%$64
Casey RuizLincoln Park3648.45626%$69
Riley ParkWicker Park3416.82817%$62
Sam TorresRiver North3298.96429%$74
Avery KimLincoln Park3187.94824%$67

Review Volume & Response Coverage — 12 Weeks

Average Review Response Time by Location (Hours)

Guest Lifetime Value Components — 12-Week Rolling Average

Formula: GLV = Avg Check × Visit Frequency (visits/month) × Avg Tenure (months). Current blended GLV: $1,680 (target: $1,840).