Campaign Dashboard — Martech Stack Health

Meridian SaaS · Q3 Campaign Period · $2.1M Total Spend

Stack Health Score
68/100
-13 vs Q2
CPA Inflation
11.4%
Target: <5%
Tag Coverage Rate
96.2%
-2.1% WoW
Platform Sync Latency
4.3h
+1.8h WoW
Workflow Completion
87.6%
-0.3% WoW
CRM Match Rate
73.4%
-4.2% WoW
Data Layer Errors
2.8%
+0.9% WoW
CDP Segment Freshness
14.2h
+3.1h WoW

Integration Uptime Heatmap — Last 7 Days

Revenue Impact by Stack Failure Mode

CRM-to-Ad Platform Match Rate Trend

Tag Coverage Rate & Data Layer Error Rate — 12 Weeks

Consent Rate (GDPR Regions)
68.3%
vs 71.2% industry avg
EU 64.1%
UK 72.8%
US (CCPA) 81.4%
Attribution Model Discrepancy
8.7%
GA4 vs CRM last-touch delta
GA4 Conversions 2,843
CRM Conversions 2,596
Missing in CRM 247
Est. Revenue Gap: $35,100
Automation Workflow Health
87.6%
Completion rate (9,214 workflows)
Email Nurture 92.1%
Lead Scoring 88.4%
Sales Handoff 76.2%
Failed This Week: 1,142

Integration SLA Compliance — Current Status

Integration Type Uptime % Sync Latency SLA Target Status Revenue Impact
Meta Ads Audience Sync 98.3% 6.2h 4h Breach -$22,400
Google Ads Audience Sync 99.7% 1.8h 2h Healthy $0
Salesforce CRM Lead Sync 99.2% 12m 15m Healthy $0
Segment CDP Event Stream 97.1% 14.2h 6h Breach -$18,900
HubSpot MAP Workflow Engine 96.8% — 99% Warning -$6,700
GTM (Checkout Tag) Tag Management 91.4% — 99.5% Critical -$48,000
LinkedIn Ads Audience Sync 99.1% 3.2h 4h Healthy $0
Iterable ESP Email Delivery 99.8% — 99.9% Healthy $0

Audience Sync Latency by Platform — 7 Days

Martech-Induced CPA Inflation Trend

Priority Action Items — Next 7 Days

1
Fix GTM checkout tag coverage (91.4% → 99.5%)
Estimated recovery: $48,000 in missed conversions. Owner: MarOps Lead. Due: 48h.
2
Reduce Meta audience sync latency (6.2h → 4h SLA)
Impact: $22,400 revenue loss from stale retargeting. Owner: Integrations Team. Due: 5d.
3
Optimize Segment CDP segment freshness (14.2h → 6h)
Impact: $18,900 revenue at risk. Investigate Fivetran ETL delay. Owner: Data Eng. Due: 7d.

Total Martech Impact — Q3

Total Campaign Spend $2,100,000
Martech-Induced Loss $240,200
CPA Inflation Rate 11.4%
If Fixed to 5% Target
Recoverable Revenue $134,400