Creative Performance & Ad Testing Intelligence

B2B Enterprise Fintech · $218K MTD Tracked Spend · 18 Active Concepts

Avg Concept MQL Rate
38.2%
+6.8% vs target 31%
Creative-Attributed Pipeline
$4.2M
+18% QoQ
Avg Production ROI
6.3:1
+1.2x vs Q3
Avg Fatigue Index
0.52
+0.08 WoW
Avg Concept CTR
1.84%
+0.3% vs benchmark
Active A/B Tests
7
4 stat. significant

Creative Concept Performance Grid

Pain Point — Audit Risk
Top
CTR: 2.10%
MQL Rate: 54%
Prod ROI: 8.4:1
Fatigue: 0.44
7 weeks remaining · Meta, LinkedIn
Social Proof — CFO Quote
Active
CTR: 1.92%
MQL Rate: 42%
Prod ROI: 6.8:1
Fatigue: 0.59
4 weeks remaining · Meta
Value Prop — Time Savings
Active
CTR: 1.76%
MQL Rate: 38%
Prod ROI: 5.2:1
Fatigue: 0.61
3 weeks remaining · LinkedIn, Google
Feature Demo — Mobile App
Active
CTR: 2.24%
MQL Rate: 28%
Prod ROI: 4.1:1
Fatigue: 0.72
2 weeks remaining · Meta
Competitive — vs Manual Process
Active
CTR: 1.68%
MQL Rate: 36%
Prod ROI: 5.9:1
Fatigue: 0.48
6 weeks remaining · LinkedIn
Urgency — End of Year Push
Testing
CTR: 1.52%
MQL Rate: 31%
Prod ROI: 4.7:1
Fatigue: 0.22
12 weeks remaining · Meta, LinkedIn

CTR vs. MQL Rate by Concept

Hook Rate Distribution (3-Sec Video Views)

Audience Fatigue Index by Creative Set & Week

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Pain Point — Audit Risk
0.28
0.31
0.36
0.42
0.44
0.48
0.52
0.58
Social Proof — CFO Quote
0.32
0.38
0.45
0.51
0.56
0.59
0.64
0.69
Value Prop — Time Savings
0.35
0.41
0.47
0.53
0.58
0.61
0.67
0.73
Feature Demo — Mobile App
0.44
0.52
0.61
0.68
0.72
0.78
0.84
0.89
Competitive — vs Manual
0.29
0.33
0.37
0.42
0.46
0.48
0.54
0.59
0.2–0.4 Low
0.4–0.6 Moderate
0.6+ High

Format Performance Index by Audience Segment

A/B Test Results (Active)

CTA: "Book Demo" vs "Get Started"
Winner: "Book Demo" · CVR +22% · p=0.003
Sig. Score: 98.2%
Headline Length: Short vs Long
Winner: Short (8 words) · CTR +18% · p=0.012
Sig. Score: 95.4%
Video Hook: Question vs Statement
Winner: Question · Hook Rate +31% · p=0.008
Sig. Score: 96.8%
Image: Product UI vs People
Winner: Product UI · MQL Rate +14% · p=0.021
Sig. Score: 93.1%
Color Scheme: Blue vs Orange
Testing · 68% confidence · Needs 340 more clicks
Sig. Score: 68.2%

Multivariate Element Contribution Score (Top Concept)

Hook Rate Trend by Format

Creative Longevity Curve

Production ROI by Concept

Creative Detail Table

Concept Name Format CTR MQL Rate Hook Rate Fatigue Index Prod ROI Wks Rem. Status
Pain Point — Audit Risk Video (15s) 2.10% 54% 68% 0.44 8.4:1 7 Active
Social Proof — CFO Quote Static Image 1.92% 42% — 0.59 6.8:1 4 Active
Value Prop — Time Savings Carousel (3 cards) 1.76% 38% — 0.61 5.2:1 3 Active
Feature Demo — Mobile App Video (30s) 2.24% 28% 61% 0.72 4.1:1 2 Rotate Soon
Competitive — vs Manual Process Video (20s) 1.68% 36% 64% 0.48 5.9:1 6 Active
Urgency — End of Year Push Static Image 1.52% 31% — 0.22 4.7:1 12 Testing
Problem-Agitate — Manual Errors Video (15s) 1.88% 40% 66% 0.55 6.1:1 5 Active
Educational — AP Best Practices Carousel (5 cards) 1.44% 33% — 0.38 4.9:1 8 Active