Customer Lifetime Value & Retention

Avg 12-Mo LTV

$112.40

+6.8%

LTV:CAC Ratio

2.84:1

-0.2

Repeat Purchase (90d)

28.3%

-1.4pp

Net Revenue Retention

104.2%

+1.1pp

Churn Risk >70

18.4%

of base

Win-Back Rev/Recipient

$2.18

-$0.32

Cohort Retention Heatmap

M1

M2

M3

M4

M5

M6

M7

M8

M9

M10

M11

M12

Jan

64%

42%

38%

35%

33%

31%

29%

27%

26%

24%

23%

22%

Feb

62%

40%

36%

34%

32%

30%

28%

27%

25%

24%

23%

21%

Mar

66%

44%

39%

37%

35%

33%

31%

30%

28%

27%

26%

25%

Apr

63%

41%

37%

35%

33%

31%

29%

28%

26%

25%

24%

23%

May

65%

43%

39%

36%

34%

32%

30%

29%

27%

26%

25%

24%

Jun

61%

39%

35%

33%

31%

29%

27%

26%

24%

23%

22%

21%

Jul

58%

32%

27%

24%

22%

20%

18%

17%

16%

15%

14%

13%

Aug

67%

45%

40%

38%

36%

34%

32%

31%

29%

28%

27%

26%

Sep

64%

42%

38%

36%

34%

32%

30%

29%

27%

26%

25%

24%

Oct

69%

47%

42%

39%

37%

35%

33%

32%

30%

29%

28%

27%

Nov

71%

49%

44%

41%

39%

37%

35%

34%

32%

31%

30%

29%

Dec

68%

46%

41%

38%

36%

34%

32%

31%

29%

28%

27%

26%

Repurchase Probability Curve

Second-Order AOV Uplift by Category

Churn Risk Score Distribution

Customer Concentration Curve