Social Listening Dashboard

Competitive Share of Voice & Market Positioning

Helix Nutrition • Sep–Nov 2024 • 310K Category Mentions

Overall SOV
34.1%
-5.7pp vs Q2
Share of Expert Voice
21.3%
-2.1pp
Emerging Topic Claim
28.4%
+4.2pp
Brand Sentiment Gap
+12pts
+3pts
Content Velocity Index
1.82
-0.34
Crisis Amplification
0.68
-0.12
Earned Media Value
$2.1M
+18%

Category Share of Voice by Topic Cluster

Share of Voice Trend (90 Days)

Competitor Content Velocity Index

Audience Overlap Index

Competitor Overlap % Unique Reach Trend
ForgeNutrition 47.2% 122K
PeakForm 32.8% 89K
VitalStack 28.1% 67K
PureEdge 21.4% 54K
NutraCore 18.9% 41K

Brand Association Strength

Earned Media Value by Topic Cluster (Last 90 Days)

Topic Cluster Helix EMV Helix SOV Top Competitor EMV Top Comp. SOV Gap
Performance & Recovery $842K 41.2% $620K (Forge) 30.4% +10.8pp
Clean Label & Transparency $512K 38.9% $394K (Peak) 29.9% +9.0pp
Innovation & Science $287K 24.1% $512K (Forge) 42.8% -18.7pp
Sustainability $198K 28.4% $254K (Vital) 36.4% -8.0pp
Athlete Endorsements $154K 32.7% $142K (Peak) 30.2% +2.5pp
Community & Lifestyle $129K 27.8% $167K (Pure) 36.0% -8.2pp

Strategic Insights & Recommended Actions

Critical: Innovation Cluster SOV Erosion
ForgeNutrition has captured 42.8% SOV in Innovation & Science (vs our 24.1%). Deploy thought leadership campaign targeting R&D announcements and efficacy studies. Allocate $180K paid amplification budget to regain ground.
Opportunity: Emerging Topic Claim Rate Momentum
28.4% claim rate on sustainability topics (up 4.2pp). Accelerate content velocity in this cluster — current 1.82 index trails ForgeNutrition's 2.4. Target 45% claim rate by end Q1 2025 with dedicated creator partnerships.
Monitor: Share of Expert Voice Decline
21.3% (down from 23.4%) indicates reduced engagement from nutrition scientists and verified coaches. Audit influencer mix and reactivate expert advocacy program. Goal: 30% by Q3 2025.