MRR Dashboard — Net New MRR Waterfall
Growth Decomposition: StackForge Dev-Tools SaaS · $31M ARR
90 Days
30 Days
Net New MRR
$248K
+14.2%
Gross New MRR
$412K
+8.7%
Gross Lost MRR
$164K
-3.2%
New Logo %
58%
+2.1pp
Expansion %
42%
-2.1pp
Churn % of Base
1.6%
-0.3pp
Contraction % of Base
0.7%
+0.1pp
MRR / Sales Rep
$18.2K
+6.1%
MRR / CSM Pod
$24.7K
+11.3%
Gross-to-Net Ratio
2.51
+0.18
MRR Base
$2.58M
+10.6%
MoM Growth Rate
9.6%
+1.2pp
Motion
All
New Logo
Expansion
Churn
Region
All
NA
EMEA
APAC
Product
All
Core
Enterprise
Net New MRR Waterfall — Current Month
MRR Growth Components — 90 Days
Net New MRR by Region
MRR Motion Mix
Monthly MRR Decomposition Detail
Month
New Logo MRR
Expansion MRR
Gross New
Churn MRR
Contraction MRR
Gross Lost
Net New MRR
MoM %
Top Expansion Accounts
Acme Corp
Enterprise Upgrade · EMEA
+$42K
DevTools Inc
Seat Expansion · NA
+$38K
CloudBuilder Ltd
Annual to Enterprise · EMEA
+$35K
StartupXYZ
Plan Upgrade · NA
+$29K
TechFlow Systems
Multi-seat Add-on · APAC
+$27K
Churn Risk Indicators
Budget Cuts
Macro-driven downsizing
-$48K
Competitive Loss
Switched to competitor
-$36K
Product Fit Issues
Feature gaps cited
-$32K
Support Quality
Escalation-driven churn
-$24K
Acquisition Target
Company acquired
-$24K