Audience Growth & Retention

Cohort-Level Analysis · Rolling 90 Days

All Platforms Instagram TikTok LinkedIn Weekly Cohorts Last 90 Days
Net Follower Growth
+18,420
+9.4%
30-Day Retention Rate
73%
+3pp
Engagement Density
58/1K
-4
Content-to-Follow CVR
3.1%
+0.4pp
Superfan Index
44%
+2pp
Paid Follower CAC
$1.84
Within Target

Follower Cohort Retention Heatmap

M0
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
Jan 2024
100
68
62
58
54
51
48
46
44
42
41
39
Feb 2024
100
71
65
61
58
55
52
50
48
46
45
Mar 2024
100
84
79
76
73
70
68
66
64
62
Apr 2024
100
78
72
68
65
62
60
58
56
May 2024
100
74
69
65
62
60
58
56
Jun 2024
100
70
64
60
57
54
52
Jul 2024
100
75
70
66
63
61
Aug 2024
100
72
67
63
60
Sep 2024
100
76
71
68
Oct 2024
100
73
68
Nov 2024
100
74
Dec 2024
100

Follower Acquisition Source Breakdown

Unfollow Trigger Correlation

Engagement Density Trend

Demographic Drift Monitor

Drifting +9pp (18-24)

30-Day Retention by Platform

Reactivation Events Timeline

Audience Migration Rate

Cohort Performance Summary — Last 12 Cohorts

Cohort Month Platform Followers Acquired M1 Retention % M3 Retention % M6 Retention % Avg ER% Source Superfan Count LTV Score
Mar 2024 Instagram 6,840 84% 76% 68% 6.2% Organic 312 92
Sep 2024 Instagram 5,620 76% 68% — 5.8% Algorithm 268 88
Jul 2024 TikTok 8,940 75% 66% 61% 4.9% Algorithm 401 82
Oct 2024 Instagram 4,890 73% 68% — 5.4% Paid 219 79
Aug 2024 TikTok 7,320 72% 63% — 4.6% Algorithm 334 76
Apr 2024 LinkedIn 2,180 78% 68% 60% 7.1% Organic 156 91
Feb 2024 Instagram 5,230 71% 61% 52% 5.1% Paid 236 72
Jan 2024 TikTok 9,420 68% 58% 48% 3.8% Algorithm 376 65

Content-to-Follow Conversion by Format

Superfan Concentration Over Time

Audience Quality Score Composite — Monthly Trend