Global Marketplace Expansion & Cross-Border Performance

Velostra Sports · 54 Active ASINs · 6 Markets · $2.1M Monthly GMV

Goal: Identify and exit the two lowest-contribution markets within Q1 while accelerating localization investment in the two highest-potential markets, targeting a 15% improvement in portfolio CM per shipped unit by end of Q3.

Portfolio Avg CM/Unit
$4.72
+8.2% vs Q4
Avg Landed Cost Index
1.24
vs US baseline (1.00)
FX Impact (MTD)
-$8.4K
GBP/JPY headwinds
Avg Compliance Score
87.3
+3.1 pts
Intl Sell-Through Rate
76.4%
+2.3 pp
Cross-Border Return Rate
11.8%
+1.1 pp vs domestic

Contribution Margin per Unit by Market (USD-Normalized)

US $5.40 UK $4.10 DE $4.35 CA $3.85 JP $3.20 AU $2.95 High (≥$5.00) Medium ($3.50–$4.99) Low (<$3.50)

Market Performance Scorecard

FX Impact on Net Revenue (Last 90 Days)

Landed Cost Index by Market (Last 90 Days)

Avg Localization Quality

Compliance Posture Score

Share of Voice by Market

Currency-Adjusted Sell-Through Rate

Cross-Border Return Rate Differential

Top ASINs by Market Performance (Last 30 Days)

ASIN Market Units Shipped CM/Unit (USD) Localization Score Return Rate Status
B08XYZ4321 US 1,842 $6.45 — 8.2% Expand
B08ABC7890 DE 1,203 $5.10 82/100 10.1% Optimize
B09DEF1234 UK 987 $4.55 76/100 11.8% Monitor
B07GHI5678 CA 756 $4.20 70/100 13.2% Improve
B08JKL9012 JP 542 $3.50 58/100 15.4% Review
B09MNO3456 AU 398 $3.05 54/100 17.1% Exit
B08PQR7891 US 1,654 $5.85 — 9.0% Scale
B07STU2345 UK 823 $3.95 68/100 12.5% Localize

International Ad Efficiency Ratio (ROAS by Market)

Market Launch Velocity Score

UK 92/100
DE 88/100
CA 74/100
JP 58/100
AU 51/100