PPC Creative & Ad Copy Performance

Avg Creative Fatigue Index
52
Blended CTR
2.34%
−0.18pp
A/B Test Win Rate
38%
Creative Diversity Score
4.2
−1 concept
Avg Refresh ROI
14.2%
CPA ↓
Needs Refresh
11
CFI > 65

Creative Fatigue Decay Curves

Concept Cluster Performance

Format Performance by Funnel Stage

Thumb-Stop Rate by Format

CPC by Creative Age Cohort

Video Completion Rate by Duration

Top Performing Creatives

Creative Concept Format CTR CPA CFI Spend Status
Social_Testimonial_V3 Social Proof Video 15s 3.42% $34.20 38 $12,450 Active
ROI_Calculator_Static_A ROI Data Static 2.89% $28.50 45 $9,230 Active
Pain_Point_Carousel_B2 Pain Point Carousel 2.67% $41.80 58 $8,940 Watch
Product_Demo_30s_V1 Product Demo Video 30s 2.51% $38.90 52 $7,650 Active
Urgency_Offer_RSA_Q4 Urgency RSA 2.34% $32.10 41 $6,780 Active
Brand_Story_Video_60s Brand Story Video 60s+ 1.89% $52.30 69 $5,120 Refresh
Social_Proof_Static_V2 Social Proof Static 3.12% $36.50 48 $11,340 Active
Pain_Point_Video_15s_C Pain Point Video 15s 2.76% $39.20 67 $4,890 Refresh