Content Marketing Performance & Revenue Influence

90d Attribution Window
Content-Influenced Pipeline
$1.84M
↑ 28%
Content-Influenced ARR
$420K
↑ 19%
Organic Impressions
2.1M
↑ 14%
Content-to-Demo CVR
3.8%
↑ 0.4pp
Avg Engagement Depth
62%
↓ 4pp
Pipeline/Production $
8.4×
↑ 1.2×

Content Asset Pipeline Influence

Content-to-Demo Path Flow

Comparison Product Ed ROI Content ROI Calculator Pricing Page Demo Request 34% follow: Comparison → ROI → Pricing → Demo

Attribution Decay by Publish Cohort

Avg peak at month 2, -70% by month 6

Impression Share by Cluster

MQL Rate by Asset Type

Returning Visitor Rate

Content Performance Master Table

Asset Title Cluster Type Publish Date Sessions Scroll Depth Leads MQL Rate Influenced Pipeline Cost Pipeline/Cost ROI
CFO's Guide to Rolling Forecasts Demand Gen Guide 2024-08-12 2,100
184 32% $310K $37K 8.4× High
Mosaic vs Anaplan Comparison Comparison Blog 2024-07-22 3,240
156 29% $280K $12K 23.3× High
Financial Planning Trends 2025 Thought Leadership Guide 2024-11-18 1,890
480 19% $142K $42K 3.4× Med
FP&A Budget Templates Product Education Blog 2024-09-05 4,120
87 24% $98K $8K 12.3× High
ROI Calculator Interactive ROI/Business Case Interactive 2024-06-14 1,620
124 38% $224K $28K 8.0× High
Scenario Planning Demo Video Product Education Video 2024-10-08 940
102 41% $186K $18K 10.3× High
Driver-Based Planning 101 Demand Gen Webinar 2024-08-29 680
94 35% $154K $22K 7.0× High
CFO Benchmarking Report Thought Leadership Guide 2024-05-20 2,340
210 22% $76K $38K 2.0× Low

SEO-to-Paid Substitution Value

Total Savings: $47K/month

Cost vs Pipeline

Content Velocity vs Pipeline Lag

Engagement Depth Distribution

Topic Cluster Organic Health Grid

Topic Cluster Total Pages Avg Position Impressions Clicks CTR Indexed Improving Content Gap Pipeline
Demand Gen 42 8.2 684K 38K 5.6% 40 28 Low $540K
Product Education 68 14.8 512K 26K 5.1% 64 32 Medium $420K
Comparison 24 6.4 420K 31K 7.4% 24 18 Low $380K
ROI/Business Case 18 9.1 248K 18K 7.3% 18 12 Medium $310K
Thought Leadership 35 18.6 324K 14K 4.3% 32 14 High $190K