Paid Media Dashboard — Audience Intelligence & Targeting Efficiency

Axiom Logistics Software • Last 60 Days • $892K Total Spend

Blended RPURU
$2.14
↑ 8.6% vs target $2.80
First-Party Match Rate
48%
↑ 4.2% MoM
Net New Reach Rate
62%
↑ 9.1%
CPUQR
$3.28
↓ 6.3%
Avg Saturation Index
0.42
↑ 2.1%
Lookalike Deg. Score
0.29
↓ 11.4% (better)

Audience Segment Performance Matrix

Lookalike Degradation by Gen

First-Party Match Rate by Platform

Audience Overlap Matrix

Prospecting
Retargeting
Customer
Lookalike 1%
Lookalike 5%
In-Market
Prospecting
100%
8%
2%
12%
24%
18%
Retargeting
8%
100%
34%
11%
15%
9%
Customer
2%
34%
100%
22%
19%
6%
Lookalike 1%
12%
11%
22%
100%
68%
14%
Lookalike 5%
24%
15%
19%
68%
100%
21%
In-Market
18%
9%
6%
14%
21%
100%

Overlap % shows duplicate reach — higher values indicate wasted impression costs.

Saturation Index by Segment (Last 60 Days)

CRM Suppression Efficiency

Opportunity Stage 94%
Customer Active 98%
Closed-Lost (90d) 78%
MQL Nurture 61%

Target: >85% suppression rate to avoid wasted spend on non-convertible records.

Net New Reach Trend

Contextual vs Behavioral CPA

ABM Penetration Rate

Tier 1 Accounts 72%
Tier 2 Accounts 54%
Tier 3 Accounts 38%

% of target accounts with ≥1 unique reach in last 30 days.

Audience Segment Health Table

Segment Spend RPURU CPUQR CVR Sat. Index Match Rate Health
Lookalike 1% — High Intent $124K $3.42 $2.18 4.2% 0.31 62%
Retargeting — Site Visitors 30d $186K $2.89 $2.94 3.8% 0.58 71%
In-Market — Supply Chain Software $92K $2.61 $3.42 2.9% 0.38 —
Lookalike 5% — Broad $148K $1.84 $3.89 1.8% 0.64 48%
Customer List — Active Users $68K $4.12 $1.86 6.1% 0.72 58%
Prospecting — Broad Targeting $112K $1.52 $4.26 1.4% 0.29 —
ABM Tier 1 Accounts $78K $3.28 $2.64 4.8% 0.42 66%
Contextual — Logistics Content $84K $2.38 $3.14 2.6% 0.34 —

Health: Green = RPURU ≥ $2.80 or on track; Yellow = requires optimization; Red = underperforming.

In-Market Bid Adjustment ROI

Platform Match Rate Benchmarks

Google Customer Match 52%

Target: 55% • Industry avg: 48%

Meta Custom Audience 38%

⚠️ Below 40% threshold • Industry avg: 52%

LinkedIn Matched Audiences 61%

Above target • Industry avg: 54%