Cash Collected (TTM)
$26.8M
94% of ARR
CAC Payback
18.2 mo
Cash basis
Target: ≤18 mo
Annual Billing %
61%
Was 68%
Cohort Gross Margin Contribution Timeline
Deferred Revenue Burn
18.2 months runway at current burn rate
Monthly Cash Burn vs. New ARR
Burn multiple: 1.8x (Target: <2.0x)
ARR to Cash Flow Bridge (TTM)
Billing Cadence Mix Evolution
Gross Dollar Churn Rate
9.2% current
Target: ≤8.0%
Cohort & Segment Metrics
| Cohort/Segment |
ARR ($M) |
NRR |
Annual % |
Churn % |
CAC Payback |
LTV/CAC |
| 2024 Cohort | $4.2 | 102% | 48% | 11.4% | 22 mo | 2.8x |
| 2023 Cohort | $8.6 | 109% | 64% | 8.1% | 17 mo | 4.2x |
| 2022 Cohort | $9.8 | 112% | 72% | 7.2% | 15 mo | 5.1x |
| Pre-2022 | $5.8 | 98% | 81% | 9.8% | 14 mo | 3.6x |
| Enterprise Segment | $16.2 | 118% | 89% | 4.1% | 14 mo | 6.2x |
| Mid-Market | $8.4 | 106% | 62% | 7.9% | 18 mo | 4.1x |
| SMB | $3.8 | 89% | 24% | 18.6% | 28 mo | 1.9x |
| North America | $19.4 | 108% | 65% | 8.4% | 17 mo | 4.6x |
| EMEA | $6.8 | 106% | 58% | 9.8% | 19 mo | 3.8x |
| APAC | $2.2 | 104% | 52% | 11.2% | 21 mo | 3.2x |
Cash Position
$12.4M
Operating cash
+ Deferred Rev$8.2M
Total Liquidity$20.6M
Cash Burn (Q1 2025)
−$1.1M
Monthly avg
S&M Spend$0.6M
R&D + G&A$0.5M
New ARR (MRR)
$620K
Monthly avg Q1
New Logos$410K
Expansion$210K
Rule of 40 Trajectory
Revenue Growth % + FCF Margin % · Target: ≥40