Paid Media Dashboard

Campaign Optimization & Creative Performance Intelligence — Meridian Health Tech

LAST 30 DAYS

$387K Spend

Blended CPqL

$247

↓ 9% vs Target

Target: $220

Creative ROAS

3.8x

↑ 12%

Avg Hook Rate

24.3%

↑ 3.2pp

Quality Score

7.2

↑ 0.4

LP Conv Rate

4.8%

↓ 0.3pp

Tests Launched

6 winners identified

Creative ROAS by Format and Messaging

Creative Fatigue Index (30d)

Fatigue Index = Frequency × CTR Decay Rate. Above 0.5 = pause candidate.

Quality Score Trend by Campaign

Ad Schedule Efficiency Heatmap

Cost Per Acquisition by Hour-of-Day × Day-of-Week. Green = low CPA, Red = high CPA.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-06

$389

$342

$356

$378

$351

$298

$402

06-09

$198

$187

$192

$201

$195

$267

$312

09-12

$214

$203

$209

$218

$211

$289

$334

12-17

$223

$219

$216

$227

$221

$294

$348

17-22

$278

$271

$264

$282

$269

$321

$356

22-24

$358

$341

$349

$367

$352

$387

$412

Landing Page Conv Rate by Source-Creative

Impression Share Lost (Google Search)

Hook Rate Trend

Audience Overlap

23%

Across 14 active ad sets

↑ 6pp vs last period

CPqL by Campaign Type

Creative Performance Detail (Top 10 by Spend)

Creative ID	Format	Messaging	Hook Rate	ROAS	Fatigue Index	Quality Score	Spend (30d)	Status
CRE-4781	Video 15s	UGC Testimonial	31.2%	4.1x	0.22	8.1	$42,300	Scale
CRE-4802	Static Image	Problem-Solution	22.8%	3.6x	0.41	7.3	$38,900	Test
CRE-4756	Video 30s	Product Demo	27.4%	3.9x	0.28	7.8	$35,600	Scale
CRE-4823	Carousel	Feature Highlight	19.3%	3.2x	0.67	6.4	$31,200	Pause
CRE-4791	Video 15s	Brand Story	24.7%	3.4x	0.35	7.1	$28,700	Test
CRE-4834	Static Image	Social Proof	21.2%	3.8x	0.31	7.6	$26,400	Scale
CRE-4769	Video 30s	Customer Interview	29.1%	4.3x	0.19	8.3	$24,800	Scale
CRE-4815	Carousel	ROI Calculator	18.6%	2.9x	0.72	6.1	$22,100	Pause