Site Search Analytics Dashboard

Search-to-Conversion Funnel Optimization · Foundry Commerce · November 2024

26.1% Revenue from Search Goal: $240K/mo (+$56K)
$214,380
Search-Assisted Revenue
34.9% of total sessions use search
Search Sessions
62,847
+8.2%
RPSS
$3.41
+12.4%
Revenue Per Search Session
Result Click Rate
43.2%
-2.1%
Target: 55%
Post-Click Bounce
51.3%
-4.7%
Target: 38%
Search AOV
$127.40
+18.2%
vs. Browse: $107.80
LTV Index
1.34×
+0.08
Search Session LTV

5-Stage Search Funnel Conversion

Search Query
62,847
100%
Result Click
27,150
43.2%
Product View
23,756
37.8%
Add to Cart
8,987
14.3%
Purchase
1,683
2.68%
Key Insight: Result Click → Product View drop (43.2% → 37.8%) indicates 12.4% post-click bounce. Optimizing result relevance could unlock +1,360 sessions/month.

Result Position Click Distribution

Pos 1-2
Pos 3-4
Pos 5-6
Pos 7-8
Pos 9-10
Week 1
64%
22%
9%
3%
2%
Week 2
67%
21%
8%
3%
1%
Week 3
71%
19%
7%
2%
1%
Week 4
69%
20%
7%
3%
1%
Week 3 spike correlates with Nov 9 ranking formula update boosting in-stock items.

Post-Click Bounce Rate by Result Type

Search-Assisted Revenue Trend (Nov 2024)

Nov 9 Event: Algolia ranking formula updated to prioritize in-stock items. Revenue spike of +$18K observed in subsequent 5 days.

Cart Abandonment: Search vs. Browse

Facet/Filter Usage Post-Search

Price Range 38.2%
Category 29.4%
Brand 24.1%
Color 18.7%
Size 16.3%
Rating 11.2%

Active Search A/B Tests — Conversion Lift

Test Name Variant Sessions Conv. Rate Lift Confidence Status
Instant Results Preview With Preview 12,340 3.12% +18.2% 98.4% Winner
Control 12,187 2.64% — — Control
Promoted Result Position Top Slot 8,420 2.89% +7.4% 91.2% Running
Control 8,311 2.69% — — Control
Query Auto-Complete 3 Suggestions 6,890 2.61% -3.7% 76.8% Loser
Control 6,921 2.71% — — Control
Faceted Filter Order Price First 5,120 2.84% +5.2% 84.3% Running
Control 5,089 2.70% — — Control

Promoted Result Click Share

Search Session LTV Index by Cohort

Repeat Searchers
1.78×
First-Time Searchers
1.12×
Zero Result Bounce
0.34×