Q1 2025 • Executive Communications Performance

PR Dashboard — Thought Leadership & Spokesperson Performance

Tracking the influence of executive content, media placements, and speaking engagements on pipeline creation for Lantis Tech's Fortune 500 data governance prospects.

Pipeline Influenced
$14.2M
+18% QoQ
Tier 1 Placements
47
+12%
Share of Voice
34%
+6pp
Engagement Depth
7.8
+0.9
Analyst Tier
A−
Stable
Gartner, Forrester, IDC
Inbound Leads
312
+22%
TL ROI Index
4.2x
+0.4x
Pipeline / TL spend

Category Share of Expert Voice — AI Data Governance Narrative

Our Share
34%
vs. 28% prior quarter
Top Competitor
28%
DataGuard Inc.
All Others
38%
Fragmented field

Thought Leadership Placements by Tier (12 weeks)

Content Engagement Depth Index

Index = avg. time on page + social shares + backlinks weighted by outlet tier

Spokesperson Performance Comparison — Q1 2025

CEO — Sarah Chen
Placements 28
Journalist Conv. Rate 74%
Engagement Depth 7.2
Attributed Leads 178
Pipeline Influence $8.1M
CTO — Marcus Webb
Placements 13
Journalist Conv. Rate 58%
Engagement Depth 8.9
Attributed Leads 89
Pipeline Influence $4.2M
Chief Scientist — Dr. Priya Nair
Placements 6
Journalist Conv. Rate 83%
Engagement Depth 9.4
Attributed Leads 45
Pipeline Influence $1.9M

Journalist Interaction Funnel (Q1)

Speaking Engagement Audience Quality

Decision-Maker %68%
Fortune 500 Attendees43%
Avg. Session Attendance240
Post-Event Leads87

Recent Tier 1 Placements — Last 30 Days

Date Outlet Format Spokesperson Topic Engagement Leads
Mar 18 Wall Street Journal Byline Sarah Chen AI compliance trends 9.2 32
Mar 14 TechCrunch Interview Marcus Webb Data lineage automation 8.8 19
Mar 11 MIT Tech Review Feature Dr. Priya Nair ML governance frameworks 9.7 11
Mar 9 Forbes Byline Sarah Chen Enterprise AI readiness 7.4 24
Mar 6 VentureBeat Panel quote Marcus Webb Real-time data governance 6.8 8
Mar 3 The Information Interview Sarah Chen Series D strategy 8.3 16
Feb 28 Harvard Business Review Byline Dr. Priya Nair Responsible AI frameworks 9.9 14
Feb 25 Bloomberg Quote Sarah Chen Data privacy regulation 7.1 9

Social Authority Growth — LinkedIn

Thought Leadership ROI Waterfall

Total TL Investment $3.4M
Content Production $1.2M
Media Relations & PR $980K
Speaking & Events $740K
Analyst Relations $480K
Pipeline Influenced $14.2M
ROI Index 4.2x