Account Intelligence & Relationship Depth

Strategic Account Revenue Growth — Enterprise deals require multi-threaded relationships

Target NRR Growth

122%

North-Star Goal: Lift buying committee coverage from 58% → 75% on top-50 accounts

Committee Coverage Index

58%

↓ 3% vs. last quarter

Exec Sponsor Engagement

2.1/qtr

↑ 0.4 meetings

Whitespace Score

4.2mod

↑ 0.6 modules

Single-Thread Risk

↑ 5 deals at risk

Deals >$500K w/ 1 contact

Strategic Win Rate

34%

↑ 7% vs. non-strategic

vs. 27% baseline

Buying Committee Coverage Matrix — Top 12 Strategic Accounts

Economic Buyer

Champion

Technical

Procurement

End User

Executive

Crestline Industrial

✓

—

✓

—

Summit Logistics

✓

—

Apex Financial

✓

Vanguard Systems

—

✓

—

✓

—

Quantum Energy

✓

—

✓

Meridian Health

—

✓

—

✓

—

Titan Manufacturing

✓

—

✓

—

Stellar Retail

✓

—

✓

Pinnacle Tech

—

✓

—

Horizon Pharma

✓

—

Cobalt Defense

✓

—

✓

—

Everest Hospitality

✓

Engaged

Identified

Missing

Whitespace by Product Line — Avg Unpurchased Modules

Executive Touch Frequency — Last 6 Quarters

Top Strategic Accounts — Relationship Depth & Opportunity Pipeline

Account Name	ARR	Coverage	Exec Touch	Whitespace	Cross-Sell Pipeline	Risk
Crestline Industrial	$2.4M	2/6	1.2/qtr	5.1	$890K	Single-Thread
Summit Logistics	$3.1M	5/6	3.8/qtr	2.9	$1.2M	Healthy
Apex Financial	$4.7M	6/6	5.2/qtr	1.8	$2.3M	Healthy
Vanguard Systems	$1.9M	3/6	2.1/qtr	4.5	$640K	Watch
Quantum Energy	$3.6M	5/6	4.1/qtr	3.2	$1.8M	Healthy
Meridian Health	$1.5M	2/6	0.9/qtr	5.7	$420K	Single-Thread
Titan Manufacturing	$2.8M	4/6	2.9/qtr	3.8	$980K	Healthy
Stellar Retail	$3.4M	5/6	3.6/qtr	2.6	$1.5M	Healthy

Account Relationship Network — Crestline Industrial

Risk: Only 2/6 roles engaged — Missing champion, procurement, end user, executive sponsor

Account Penetration vs. ARR — Strategic Accounts

Bubble size = Cross-sell pipeline; Y-axis = Penetration (revenue ÷ estimated TAM band)