Sales Funnel — Deal Velocity & Stage Bottleneck Monitor
Q2 2025
Last 90 Days
Last 30 Days
By Segment: All
By Rep: All
Overall Win Rate
31.4%
+2.1pp vs Q1
Median Cycle Days
47
+6d vs Q1
POC Stage Median
28d
+10d (Bottleneck)
Bottleneck Pipeline $
$1.2M
In POC stage
Stall Recovery Rate
42%
-8pp vs Q1
Avg Next-Action Gap
6.2d
+1.3d vs Q1
Funnel View — Stage Conversion & Time-in-Stage
POC stage shows 28-day median (56% slower than historical 18d) — primary bottleneck contributing to cycle extension.
Velocity Decay Index by Rep × Stage
Rep
SQL
Discovery
POC
Negotiation
Closed
Rep A
0.78
0.84
0.82
0.91
0.76
Rep B
1.12
0.94
1.28
0.87
1.05
Rep C
0.89
1.15
1.34
1.22
0.93
Rep D
0.96
0.88
1.41
1.18
0.99
Rep E
1.08
1.26
1.62
1.33
1.11
Rep F
1.29
1.54
1.91
1.67
1.38
Rep G
0.92
1.04
1.19
0.98
0.86
Rep H
0.81
0.79
1.24
1.07
0.94
VDI >1.5 = critical stall risk (red); 1.2–1.5 = warning (orange); <1.0 = healthy velocity (green)
POC Conversion Rate by Rep
Stall Recovery Rate by Intervention
Entry-to-Close Velocity by Segment
Median Time-in-Stage Trend (Last 12 Weeks)
Week 6 spike: POC median jumped from 18d to 28d following departure of 2 solutions engineers.
Stage Skip Analysis
SQL → POC Direct
8.2%
Win rate: 47% (+12pp)
Discovery Bypass
3.1%
Win rate: 22% (−9pp)
Deals skipping Discovery have 28% faster cycles but lower conversion — suggests qualification gaps.
Rep Performance Detail
| Rep Name |
Open Deals |
Median Cycle Days |
VDI Score |
POC Conv % |
Next-Action Gap |
Bottleneck $ |
| Rep A |
18 |
41 |
0.82 |
71% |
4.0d |
$180K |
| Rep B |
22 |
49 |
1.12 |
58% |
5.8d |
$240K |
| Rep C |
16 |
52 |
1.34 |
52% |
7.1d |
$195K |
| Rep D |
20 |
50 |
1.18 |
55% |
6.4d |
$210K |
| Rep E |
14 |
56 |
1.62 |
44% |
8.2d |
$165K |
| Rep F |
25 |
63 |
1.91 |
34% |
9.3d |
$285K |
| Rep G |
19 |
46 |
1.04 |
61% |
5.2d |
$205K |
| Rep H |
17 |
43 |
0.94 |
67% |
4.6d |
$175K |
Rep F shows critical signals across all metrics — recommended for immediate coaching intervention. Competitor Momentum CRM shows 23% faster POC cycles in benchmark data.
Bottleneck Resolution Simulator
Projected Cycle Reduction
0d
Q2 Goal Tracker
North Star: Net New ARR
$2.8M
Target: $3.2M (88% to goal)
Key Initiatives
• POC playbook refresh (Week 8)
• Solutions eng hiring (2 roles)
• Rep F coaching track initiated
• Discovery skip protocol review