Link Building & Digital PR ROI

Link-Attributed Lift

+1.8

↑ +0.3 vs prior

Avg Cost/Link

$412

↓ -$38

DR 70+ Link Share

28.4%

↑ +3.1pp

Outreach Conv. Rate

4.1%

↑ +0.2pp

Toxic Link Ratio

5.8%

↓ -1.2pp

Portfolio Link ROI

+$48.6K

↑ +$11.2K

Link Acquisition by Channel (12-Month Trend)

Cost per Link by Channel

Link Quality Distribution

Competitive Link Gap Score by Client

Channel Performance Detail

Channel	New Links	Avg Cost/Link	Avg DR	Avg Ranking Lift	Conv. Rate	Est. Traffic Value	Net ROI
Digital PR	42	$685	DR 74	+2.4 pos	8.2%	$18,400	+$12,830
Manual Outreach	124	$298	DR 58	+1.6 pos	4.7%	$9,200	+$8,648
Guest Post	86	$425	DR 52	+1.3 pos	3.2%	$6,900	+$5,450
HARO	68	$180	DR 71	+1.9 pos	2.1%	$8,100	+$7,056
Resource	52	$215	DR 48	+1.1 pos	5.9%	$4,200	+$3,622

Top 8 Recent Link Placements

Referring Domain	DR	Channel	Target Page	Acquired	30d Ranking Lift	Est. Traffic Value
techcrunch.com	DR 92	Digital PR	/cybersecurity-guide	2024-12-08	+3.8 pos	$3,200
forbes.com	DR 94	Digital PR	/fintech-trends	2024-12-03	+4.1 pos	$4,100
searchenginejournal.com	DR 86	Guest Post	/seo-strategies	2024-11-28	+2.2 pos	$1,800
entrepreneur.com	DR 89	HARO	/startup-funding	2024-11-22	+2.9 pos	$2,400
moz.com	DR 91	Resource	/link-building-tools	2024-11-15	+1.8 pos	$1,500
semrush.com/blog	DR 87	Manual Outreach	/content-marketing	2024-11-09	+2.6 pos	$2,100
marketingland.com	DR 68	Guest Post	/paid-search-tips	2024-11-01	+0.9 pos	$680
hubspot.com/blog	DR 93	Digital PR	/inbound-marketing	2024-10-24	+3.5 pos	$3,800