Revenue Attribution & Source ROI

Model: W-Shaped (40/20/40)
Blended ROMI
6.2×
Marketing-Sourced Pipeline
$14.2M
52% of total
Blended CPO
$1,840
↓ from $2,300
Avg Touchpoints to Close
21.4
Dark Funnel Mismatch
38%
Top Channel ROMI
Organic Search
11.8×

Multi-Touch Revenue Journey — W-Shaped Attribution

Attribution Model Comparison by Channel

Channel Efficiency — Spend vs. Revenue

Monthly Pipeline Creation by Channel

Source-Influenced Win Rate by Channel

Channel Performance Matrix

Channel Spend Pipeline Rev (W) ROMI CPO Win Rate Days Touches

Pipeline Source Attribution

Time-to-Close by Source

Dark Funnel Signals

Self-Reported ≠ Tracked
38%
Stable trend
Top Dark Source
Podcast mentions
Self-reported data
Unattributed Pipeline
$2.1M
15% of total

Cumulative Spend vs. Revenue — 12M

Attribution Model Revenue Delta