Cross Channel Marketing Dashboard

Audience Reach, Frequency & Overlap Management — Brightline EdTech B2B

Total Spend (90d)
$930K
Cross-Channel Overlap
44%
13% vs target
Net Unique Reach/$1K
$3.8K
Target $5.0K
Avg Combined Freq
8.2×
2.6× above ideal
Segment Saturation
142
High risk
Exclusion Coverage
68%
+12% MoM
Expansion Readiness
72/100
Ready

Cross-Channel Audience Overlap Matrix

% of row audience also in column channel
LinkedIn
Email
Meta
Google
Organic
LinkedIn
—
52%
38%
24%
14%
Email
41%
—
46%
31%
22%
Meta
29%
34%
—
36%
18%
Google
19%
26%
28%
—
16%
Organic
12%
15%
11%
9%
—
⚠ LinkedIn-Email overlap 52% — wk6 LinkedIn expansion caused 18% drop in email open rate

Net Unique Reach by Channel (90d)

Combined Frequency Distribution

Segment-Level ROI & Cost Per Outcome

Segment Spend Pipeline ROI CPO Saturation Status
LAL 1% (LinkedIn) $124K $286K 2.3× $3.4K 89 Expand
Retarget 28d (Meta) $86K $224K 2.6× $4.1K 76 Optimal
Email Engaged (ESP) $42K $98K 2.3× $3.9K 112 Monitor
Retarget 90d (Meta) $94K $75K 0.8× $7.2K 184 Cut
Broad Interest (LinkedIn) $118K $142K 1.2× $5.8K 158 Reduce
Intent Search (Google) $76K $164K 2.2× $4.5K 68 Scale
LAL 3% (Meta) $102K $188K 1.8× $5.1K 124 Hold
Content Syndication $58K $112K 1.9× $4.8K 82 Test

Retargeting Window Efficiency (ROI by Days)

Prospecting vs Retargeting Spend Mix

Priority Actions

1
Cut LinkedIn Broad spend by 60% — saturation 158, CPO $5.8K vs LAL 1% $3.4K. Reallocate $70K to LAL 1% expansion.
2
Implement LinkedIn-Email exclusion sync — overlap 52% driving email open rate -18%. Add 14K contacts to suppression list.
3
Shorten Meta retarget window from 90d to 28d — 90d window ROI 0.8× vs 28d 2.6×. Projected savings $38K/mo.
4
Scale Google Intent Search by +40% — lowest saturation (68), strong ROI 2.2×, minimal cross-channel overlap.