Affiliate Creative Performance & Content Attribution

OutdoorEdge Affiliate Program · 247 Active Assets · 156 Partners · $6.2M Annual Revenue

Revenue per Impression

$0.00214

+8.2%

Avg Creative CTR

0.47%

+5.1%

Avg Conversion Rate

3.2%

+0.3%

Content-Type AOV Index

127

Comparison Tables

Creative Fatigue Alert

0.41

Spring Sale Banner

Mid-Tier Adoption

43.7%

Below 45% target

Creative Performance Matrix — CTR by Format & Partner Tier

Creative Fatigue Index Over Time

Top 5 Assets by Revenue

Comparison_Table_TopTrails_v4

CTR 0.67% • CVR 3.8%

$0.00341

Banner_300x250_BackpackGuide_v2

CTR 0.54% • CVR 3.4%

$0.00298

Text_Link_SummerGear_v3

CTR 0.61% • CVR 2.9%

$0.00267

Email_Template_WeeklyDeals_v1

CTR 0.48% • CVR 3.6%

$0.00251

Social_Image_NewArrivals_v2

CTR 0.52% • CVR 3.1%

$0.00243

Content-Type AOV Index

Creative Adoption Rate by Partner Tier

Partner-Generated vs Brand Creative Performance

Creative Asset Intelligence Table

Creative Asset	Format	CTR	CVR	Rev/Imp	Fatigue Index	Age (Days)	Status
Comparison_Table_TopTrails_v4	Comparison Table	0.67%	3.8%	$0.00341	0.88	22	Active
Banner_300x250_BackpackGuide_v2	Banner 300x250	0.54%	3.4%	$0.00298	0.72	38	Active
Text_Link_SummerGear_v3	Text Link	0.61%	2.9%	$0.00267	0.81	29	Active
Banner_728x90_SpringSale_v1	Banner 728x90	0.29%	2.8%	$0.00142	0.41	74	Fatigued
Email_Template_WeeklyDeals_v1	Email Template	0.48%	3.6%	$0.00251	0.69	45	Active
Social_Image_NewArrivals_v2	Social Image	0.52%	3.1%	$0.00243	0.78	33	Active
Banner_160x600_WinterGear_v1	Banner 160x600	0.43%	3.0%	$0.00219	0.64	51	Monitor
Partner_Gen_Review_HikingBoots_v1	Partner Review	0.58%	4.1%	$0.00312	0.91	14	Active

Landing Page–Creative Alignment Score Impact

Seasonal Creative Refresh Performance

Q1 2024 Refresh +18.3%

Avg Refresh Lag: 12 days

Q4 2023 Refresh +14.7%

Avg Refresh Lag: 18 days

Current (Q2 2024) -2.1%

Avg Refresh Lag: 34 days · Portal bug affecting mid-tier