Product Adoption Dashboard
Adoption-to-Expansion Correlation Mapping
Convertly Enterprise
•
$19M
ARR
•
740
Accounts
North Star Goal
Adoption → Expansion Conversion: 19% → 28%
Target: Capture
$800K
from idle accounts
Adoption→Expansion Conv. Rate
21%
▲ 2% vs Q3
Expansion Trigger Event Rate
44%
▲ 7% MoM
Revenue Conversion Window
52d
▼ 8d (faster)
Adoption-Rich Expansion Pipeline
$920K
▲ $140K WoW
Monetization Stall Index
29%
▼ 4% target
Adoption Cohort Revenue Yield
$12.4K
▲ 9% YoY
Adoption-to-Expansion Correlation Flow
Multi-user collaboration trigger precedes 58% of expansions. API integration accounts show 2.4× higher conversion.
Revenue Conversion Window Distribution
Cross-sell at day 60 vs day 90 test: 19% → 23% conversion lift
Adoption Milestone → Expansion Attribution
Adoption-Rich Idle Accounts (18 high-priority targets)
Account
Adoption Score
Deep Actions (90d)
Last Trigger Event
Days Idle
Whitespace Opportunity
Priority
Adoption→Expansion Conversion Rate Trend
Adoption Depth vs. Expansion Probability
Depth threshold for cross-sell readiness: 72 actions/month
Expansion Pipeline Waterfall by Customer Segment