PR Dashboard — Media Coverage & Share of Voice Intelligence

Vantara Security · 13-Week Campaign Analysis · Last Updated: Dec 15, 2024

Tier-Weighted Placement Volume
247
+18% vs prior 13W
Share of Voice (Enterprise Security)
34.2%
+5.8 pp vs Q3
CrowdStrike 38.1% · Palo Alto 27.7%
Earned Media Value (EMV)
$1.84M
+42% vs prior 13W
Blended CPM $8.20 · Tier 1 weight 3.2x
Sentiment Trajectory Index
74
-9 pts (W6 crisis impact)
Message Pull-Through Rate
68%
+12 pp vs target
Key message: "Zero-trust at scale"
Backlink Acquisition Rate
3.2
backlinks per placement
DA ≥60: 1.8 per placement

Share of Voice Over Time — Enterprise Security Vertical

Sentiment by Media Tier

Crisis Mention Velocity

Share of Search vs. Share of Voice Gap — Competitor Benchmarking

Earned Media Value by Channel

Syndication Rate per Story

Top Placement Coverage — Last 13 Weeks

Publication Tier Headline Date Sentiment EMV Backlinks
TechCrunchT1Vantara Security raises $85M Series CNov 18Positive$124K14
ForbesT1Zero-trust platforms see enterprise surgeNov 22Positive$98K11
VentureBeatT2How Vantara is rethinking cloud securityDec 2Positive$67K8
Dark ReadingT2Analyst alleges Vantara vulnerabilityOct 14Negative$52K19
The RegisterT2Vantara clarifies security claim retractionOct 21Neutral$41K6
Business InsiderT1Cybersecurity funding stays hot in Q4Nov 29Positive$89K7
CRNT3Channel partners praise Vantara roadmapDec 9Positive$28K3
SecurityWeekT2Startup watch: Vantara's API security layerNov 4Positive$54K5

Journalist Relationship Depth

Sarah Chen
TechCrunch
9.2
depth score
Michael Torres
Forbes
8.7
depth score
Emma Williams
VentureBeat
7.9
depth score
James Park
Dark Reading
7.4
depth score
Lisa Martinez
Business Insider
6.8
depth score

Backlink Acquisition Timeline