Brand Awareness & Share of Voice Tracker

Prism Analytics — Data Futures Campaign Performance (Week 1–52, 2024)

Composite SOV Index

19.3%

+4.2pp vs. Week 34

Branded Search Volume

18.2K

+34% vs. Campaign Start

Aided Recall (ICP)

42%

+9pp QoQ

Brand Sentiment (Net+)

+68

+12pts vs. Q3

ICP Reach Efficiency

$8.40

CPM -18% vs. Benchmark

Branded Pipeline Contrib.

31%

+3pp vs. Q3 (Target: 38%)

Composite Share of Voice — 52-Week Race (Paid + Earned + Owned)

Competitor Alert: DataHub Pro acquired Week 44 — temporary SOV spike +4pp. Monitor displacement risk in analyst briefings.

Branded Search Volume Trend (Weekly)

Brand Sentiment by Audience Segment

Aided Brand Recall Rate vs. SOV Investment (Quarterly)

Campaign Reach by Format

Video2.8M

Carousel1.9M

Podcast620K

Content Engagement Rate

Thought Leadership6.8%

Case Studies5.2%

Video Demos4.1%

Halo Effect on Non-Branded CTR

+18%

CTR Lift During Campaign

Competitive Brand Mention Analysis — Top 20 Outlets (Earned Media)

Outlet	Prism	DataHub Pro	ObservIQ	MetricFlow	Co-Mention %
TechCrunch	14	22	9	5	28%
VentureBeat	11	18	7	4	36%
InfoWorld	9	12	6	3	42%
Data Engineering Podcast	8	10	5	7	38%
Towards Data Science	7	15	8	6	44%
Gartner Blog Network	6	9	4	2	50%
ZDNet	5	11	3	4	46%
The New Stack	5	8	5	3	52%

Dark Social Brand Mention Velocity

Competitive Displacement Rate (Co-Mentions)

Share of Voice in Industry Media (Earned Mentions)

Quarterly Aided Recall Progression

Data Eng.

28%

35%

42%

46%

Analysts

52%

58%

61%

64%

Executives

19%

24%

29%

33%