Competitor Brand & Share-of-Voice Battleground

Enterprise Data Operations · Last 90 Days

Blended SOV Target
19.3% → 26.0%
9-month goal
Blended SOV %
21.4%
+2.1 pp vs Q-1
Branded Search Vol
18.2K
+6.3%
Review Momentum
72
-18% vs Rival B
Analyst Mentions
14.2%
+1.8 pp
Social Sentiment
0.68
-0.14 (wk 19)
Brand Pipeline %
42.7%
+3.2 pp

Multi-Channel Share of Voice Trend · 12 Months

Branded Search Volume · Weekly Trend

Review Platform Momentum Score

Dataforge (You) 72
Helixport (Rival B) 173
2.4× your velocity · Post-IPO CS campaign
Luminas (Rival A) 89
Strata IO (Rival C) 54

Social Sentiment Trajectory · 26 Weeks (Net Sentiment Score)

Week 19 Anomaly: Product incident triggered sentiment drop from 0.82 → 0.58. Recovery underway (+0.10 over 7 weeks).

Share of Earned Media Impressions

Competitor PR Velocity · Articles/Month

Helixport IPO Surge: 47 articles/month × 2 months drove SOV 18% → 31%

Analyst Mention Share

14.2%
Gartner · Forrester · IDC

Category Search Impr.

20.3%
Non-Branded Queries

Brand Equity NPS Δ

+8
vs. Category Avg (NPS 47)
Your NPS: 55 · Industry: 47

Brand-Influenced Pipeline Funnel · Q3 Cohort

42.7% of new pipeline engaged with brand content prior to sales contact (+3.2pp vs Q2)

Full Brand Intelligence Matrix · All Competitors × Channels

Competitor Channel SOV % Δ vs Q-1 Impressions (M) Sentiment Alert
Dataforge (You) Blended 21.4% +2.1 12.8 0.68 Sentiment Recovery
Helixport (Rival B) Blended 31.2% +13.2 18.6 0.74 IPO Surge Leader
Luminas (Rival A) Blended 26.8% +0.9 16.0 0.71 Stable
Dataforge Earned Media 18.7% +1.2 4.2 —
Helixport Earned Media 38.4% +18.9 8.6 — PR Velocity 47/mo
Dataforge Social Media 22.1% +2.8 3.1 0.68
Luminas Social Media 25.3% -0.4 3.5 0.71
Dataforge Review Platforms 19.8% -2.3 1.4 — Velocity Gap
Helixport Review Platforms 34.2% +8.7 2.4 — 2.4× Your Velocity
Strata IO (Rival C) Blended 15.9% -1.1 9.5 0.63