Revenue Quality & Mix Shift Intelligence

Vantara Cloud Solutions — TTM Revenue $56.4M — YTD Analysis

Gross Profit $
$24.6M
-6.1% YoY
Wtd Avg GM %
43.6%
-290 bps
Mix Effect
-$5.8M
Contrib to GP Δ
Revenue Conc.
0.18
Herfindahl Index
SMB/Online Mix
38%
+14 pts vs PY
2023 Cohort GM
31%
-12 pts vs avg

Price-Volume-Mix Decomposition

Weighted Avg GM % by Segment

Channel Margin Contribution

Discount Depth Distribution

Contract Duration Mix

Revenue Cohort Gross Margin % (by Acquisition Year)

M1
M3
M6
M9
M12
M15
M18
M21
M24
M27
M30
M36
2020
48%
49%
50%
51%
52%
52%
53%
53%
53%
54%
54%
54%
2021
42%
44%
45%
47%
48%
49%
49%
50%
50%
51%
51%
2022
36%
38%
41%
43%
44%
46%
47%
47%
48%
2023
28%
29%
30%
30%
31%
33%
34%
2024
26%
27%
28%
29%
Legend: >46% | 38-46% | 32-38% | <32%

Revenue by Type

Incremental Margin by Product

Mix-Adj. vs Actual GM

Prior Mix Applied
46.5%
Actual Current
43.6%
Mix Dilution: -290 bps

Customer Segment Revenue Quality Detail

Segment Revenue % Total GM % GP $ Avg Deal Avg Discount Contr. Dur.
Enterprise—Direct $18.2M 32% 51% $9.28M $184K 12% 2.4 yr
Mid-Mkt—Direct $9.6M 17% 46% $4.42M $68K 15% 1.8 yr
Mid-Mkt—Inside $6.8M 12% 42% $2.86M $52K 18% 1.5 yr
SMB—Inside $5.2M 9% 38% $1.98M $28K 22% 1.2 yr
SMB—Online $10.8M 19% 29% $3.13M $18K 8% 1.0 yr
All—Partner $4.1M 7% 35% $1.44M $41K 20% 1.6 yr
All—Agency $1.7M 3% 33% $0.56M $22K 24% 1.0 yr
Total / Weighted Avg $56.4M 100% 43.6% $24.6M $64K 16% 1.6 yr