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Search-to-Conversion Funnel & Revenue Attribution · HomeNest · Last 90 Days

Jan 15, 2025 – Apr 14, 2025
SCV Rate
12.3%
-0.9pp
Search Rev. %
38.2%
+1.4pp
Avg RPS
$184
+$22
Scroll P50
58%
-13%
Filter Eng.
44.7%
+2.1pp
Initiation %
28.9%
+0.6pp

Search-to-Order Conversion Funnel

Query-Level Revenue Per Search Distribution

Add-to-Cart Rate from Search Results

Revenue-Weighted Click Rank Distribution

Search Conversion Rate by Segment

New vs. Returning Searcher Conversion Delta

New Searchers
9.4%
+5.8pp
Returning Searchers
15.2%

Search Results Scroll Depth vs. Conversion Rate

Search Initiation Rate Trend

Post-Search Repeat Visit Revenue Attribution

Query Cluster Revenue Attribution Table

Query Cluster Searches RPS Total Revenue SCV Rate Avg. Scroll
modern sofa 18,420 $312 $5.75M 18.2% 64%
dining table 14,680 $268 $3.93M 14.6% 59%
bedroom set 11,290 $421 $4.75M 16.8% 71%
outdoor furniture 9,840 $198 $1.95M 10.1% 52%
bar stool 8,510 $142 $1.21M 12.9% 55%
office chair 7,620 $176 $1.34M 11.4% 58%
rug 8x10 6,730 $89 $599K 8.7% 48%
lighting fixture 5,940 $124 $737K 9.8% 50%