List Health & Subscriber Quality

Meadowfield Living · 284,000 total subscribers · Last updated: 14 min ago

Engaged Mailable Ratio
43%
+2.1% vs prior
Net List Growth
+2.8%
+0.4% MoM
Sunset Queue Depth
41K
+8K vs target
List Decay Rate
1.2%
-0.3% MoM
Source Quality Score
74
+6 pts
Active/Total Ratio
62%
+1.8%

Engagement Bands (90d)

Net List Growth (13 Weeks)

Top 10 Sources by Quality & Retention

Source Subscribers Quality Score 90d Retention Engaged % DOI Rate
Organic Search 68,400 92 68% 58% 84%
Direct Website 52,100 88 62% 54% 81%
Email Referral 34,200 86 59% 51% 79%
Content Upgrade 28,900 82 55% 48% 77%
Webinar 19,800 79 52% 46% 73%
Paid Search 24,600 71 44% 39% 68%
Partner Co-Reg 18,400 64 38% 32% 61%
Paid Social Q2 21,200 58 22% 18% 54%
Display Ads 12,100 52 19% 15% 49%
Sweepstakes 4,300 41 12% 8% 38%

Signup → Activation Funnel

Reactivation by Campaign

Sunset Queue vs. Capacity

41K of 33K cap
124% of target capacity

12-Month LTV by Cohort