Touchpoint Attribution & Multi-Channel Path Analysis — ConvertIQ
Last-touch attribution systematically overvalues closers and undervalues awareness builders. This dashboard reconstructs multi-touch conversion paths to surface true channel contribution and optimize $240K quarterly spend toward 4.5× blended MER target.
| Path | Conversions | Avg LTV | Total Revenue | DD Attribution |
|---|---|---|---|---|
| Organic → Content → Demo → Product → Paid Social → Close | 47 | $18,900 | $888,300 | 8.2% |
| Paid Search → Content → Product → Close | 52 | $14,600 | $759,200 | 7.1% |
| Content → Paid Social → Demo → Close | 58 | $11,700 | $678,600 | 6.3% |
| Paid Social → Product → Email → Close | 61 | $8,900 | $542,900 | 5.1% |
| Organic → Email → Demo → Close | 49 | $10,000 | $490,000 | 4.6% |
| Paid Search → Demo → Product → Email → Close | 38 | $11,300 | $429,400 | 4.0% |
| Content → Organic → Product → Close | 42 | $9,000 | $378,000 | 3.5% |
| Paid Social → Content → Paid Search → Close | 35 | $8,800 | $308,000 | 2.9% |
| Email → Content → Demo → Close | 29 | $9,500 | $275,500 | 2.6% |
| Organic → Paid Search → Product → Close | 31 | $8,200 | $254,200 | 2.4% |
| Content → Email → Product → Close | 27 | $9,100 | $245,700 | 2.3% |
| Paid Search → Email → Close | 33 | $7,200 | $237,600 | 2.2% |
| Product → Demo → Email → Close | 24 | $9,400 | $225,600 | 2.1% |
| Paid Social → Organic → Demo → Close | 26 | $8,300 | $215,800 | 2.0% |