Revenue Intelligence & Cohort Analysis

NRR · Cohort ARR · Expansion · Churn

Net Revenue Retention

118%

+3pp YoY

Annual Logo Churn

6.2%

-0.8pp

CAC Payback Period

16.4mo

Expansion MRR (MoM)

$284K

Pipeline Coverage

3.1×

Median Time-to-Value

31d

Cohort NRR Heatmap

M12

M15

M18

M21

M24

M27

M30

M33

M36

Q1 2022

106

112

119

124

127

131

129

133

136

138

141

143

Q2 2022

104

109

116

122

125

128

130

132

134

137

139

—

Q3 2022

103

108

114

120

123

126

128

131

133

135

—

Q4 2022

105

111

117

123

126

129

131

133

136

—

Q1 2023

102

107

113

119

122

125

127

130

—

Q2 2023

104

110

107

116

121

124

—

Q3 2023

106

112

118

124

127

130

—

Q4 2023

103

109

115

121

124

—

Q1 2024

105

111

117

123

—

Q2 2024

102

108

114

—

Q3 2024

104

110

—

Q4 2024

104

—

Q2 2023 M9 dip: pricing change event

Expansion Waterfall 2024

CAC Payback by Channel

Product Adoption Depth Score

Revenue Concentration

Cohort ARR Trajectory (Indexed to M1 = 100)

Renewal Forecast Accuracy

Logo Churn by ICP Tier

TTV Distribution

Account Detail

Account Name	Cohort	ARR	NRR (12mo)	Adoption	Health	Renewal Date	Churn Risk
TechFlow Systems	Q1 2023	$842K	128%	0.72	Green	Mar 2025	Low
DataCore Inc	Q2 2022	$621K	119%	0.68	Green	Apr 2025	Low
Innovate Labs	Q3 2023	$518K	106%	0.54	Yellow	Jun 2025	Medium
CloudVerse	Q4 2022	$487K	115%	0.61	Green	Feb 2025	Low
Nexus Analytics	Q1 2024	$394K	103%	0.48	Yellow	Jan 2025	Medium
ProMetrics Group	Q2 2023	$312K	94%	0.37	Red	May 2025	High
Velocity Partners	Q3 2022	$289K	112%	0.58	Green	Jul 2025	Low
InsightEdge	Q4 2023	$246K	108%	0.52	Yellow	Oct 2025	Medium