SERP Feature & Rich Result Domination

Track which rich result types you're winning, how feature ownership correlates with CTR vs. zero-click outcomes, and where competitors capture features you should own.

Last 90 Days
Updated: Dec 28, 2024
Overall Feature Capture
34.2%
+4.8%
Featured Snippets
28.5%
+6.2%
Zero-Click Exposure
68.3%
-2.1%
Schema Coverage
76.8%
+11.3%
Organic Clicks (30d)
142K
+8.7%
Feature CTR Avg
12.4%
+1.9%

Feature Capture Rate by Type (90-Day Trend)

Zero-Click Exposure vs. Clicks

Schema Deployment Coverage by Page Type

Feature-Type CTR Differential

Feature Type Capture Rate Avg CTR Baseline CTR CTR Lift Est. Monthly Clicks Trend
Featured Snippet 28.5% 18.2% 8.4% +117% 38,400
People Also Ask 22.1% 14.7% 8.4% +75% 24,100
Video Carousel 18.9% 11.3% 8.4% +35% 19,800
Image Pack 15.4% 9.2% 8.4% +10% 12,600
FAQ Rich Result 31.2% 16.4% 8.4% +95% 28,700
How-To Rich Result 24.8% 13.9% 8.4% +65% 21,300
Review Stars 42.6% 21.3% 8.4% +154% 52,900
Local Pack 8.2% 6.1% 8.4% -27% 4,200

Competitor Feature Ownership Analysis

Competitor Overall Features Featured Snippets PAA Video FAQ Review Stars Gap Score
competitor-a.com 41.2% 36.4% 28.1% 22.5% 38.9% 51.2% High Risk
competitor-b.com 38.6% 32.1% 24.8% 28.9% 35.2% 46.7% Medium
competitor-c.com 29.3% 24.7% 19.2% 16.4% 27.8% 38.1% Watch
competitor-d.com 26.1% 21.3% 17.6% 19.8% 24.2% 32.9% Low

Schema Implementation Status

Article Schema 94.2%
FAQ Schema 81.7%
HowTo Schema 68.4%
Product Schema 76.9%
Review Schema 88.3%
Video Schema 52.1%
Breadcrumb Schema 91.5%

Priority Actions

Critical: Video Schema Coverage
Only 52% of video pages have VideoObject schema. Implement on remaining 183 pages to unlock Video Carousel eligibility.
Est. Impact: +12K monthly clicks
High: HowTo Content Gap
Competitor A owns 38.9% of HowTo features vs. our 24.8%. Target 47 queries with step-by-step content.
Est. Impact: +8K monthly clicks
Medium: FAQ Expansion
FAQ schema shows +95% CTR lift. Expand from 31% to 50% coverage on informational queries.
Est. Impact: +6K monthly clicks
Opportunity: Featured Snippet Optimization
28 queries rank #1 but lack snippet ownership. Add definition paragraphs and lists.
Est. Impact: +4K monthly clicks