Email Dashboard — Campaign Performance & Revenue Attribution

Revenue attribution reframed from engagement vanity metrics to contribution-margin analysis. Track which campaigns, segments, and automation workflows generate attributed revenue at what cost.

Verdant Co. | 58,000 Active Subscribers

Last Updated: Jan 15, 2025

Goal Status

$0.11/email

+22% vs. baseline

Revenue Per Email Sent

$0.11

+22%

Automation Workflow Share

48%

+10pp

Click-to-Purchase Rate

6.8%

+1.2pp

Rev Per Subscriber/Mo

$2.74

+8%

Cart Recovery Rate

18.4%

+3.2pp

A/B Test Revenue Lift

$87K

Cumulative 90d

Weekly Revenue by Send Type (90-Day Trend)

Automation

Campaign

Triggered

Week 9 Black Friday push: $94K revenue but RPES dropped to $0.071 due to 40% discount compression.

Email-to-Purchase Funnel (30-Day)

Emails Sent1,240,000

Delivered1,188,400 (95.8%)

Opened356,520 (30.0%)

Clicked42,783 (12.0%)

Purchased2,909 (6.8%)

Campaign ROI by Send Type

Segment Revenue vs. Unsubscribe Risk (Bubble Size = Subscriber Count)

LTV Cohort Trajectory by Acquisition Source

Automation Workflow Performance (30-Day)

Cart Abandonment $64,200 ▲12%

Welcome Series $38,900 ▲8%

Browse Abandonment $18,400 ▲15%

Post-Purchase $9,800 —

Win-Back $2,700 ▼3%

Top Campaigns by Revenue (30-Day)

Campaign Name	Send Type	Sent	Revenue	RPES	Click Rate	Conv Rate	ROI
BF40: Sitewide Sale	Campaign	52,400	$94,320	$1.80	18.2%	9.4%	8.2x
Cart Recovery - 1hr	Automation	18,600	$42,780	$2.30	24.1%	18.4%	12.4x
New Year Fresh Start	Campaign	46,200	$38,808	$0.84	14.6%	7.1%	6.8x
Welcome Email 1	Automation	9,800	$28,420	$2.90	32.4%	22.1%	18.6x
Product Restock Alert	Triggered	6,240	$24,960	$4.00	38.2%	28.4%	22.1x
Winter Collection Launch	Campaign	48,900	$19,560	$0.40	10.2%	4.8%	3.2x
Browse Abandonment - 24hr	Automation	12,400	$18,600	$1.50	16.8%	12.2%	9.8x
VIP Early Access	Campaign	4,200	$16,800	$4.00	42.8%	31.2%	24.6x

A/B Test Results (Active Tests)

Subject Line: Emoji vs. Plain

Winner: A

Variant A (Emoji)

$2.14

RPES

Variant B (Plain)

$1.82

RPES

Lift: +$18,400 revenue (17.6% increase, 96% confidence)

Send Time: 9AM vs. 6PM

Winner: B

Variant A (9AM)

$0.87

RPES

Variant B (6PM)

$1.14

RPES

Lift: +$12,200 revenue (31% increase, 98% confidence)

Unsubscribe Rate by Send Frequency

Segment Contribution Margin Analysis (30-Day)

VIP Customers (8,200 subs)

Revenue$142,800

Send Cost-$1,230

COGS (35%)-$49,980

Contribution Margin$91,590

Margin: 64.1% | RPES: $4.62

Engaged Shoppers (24,600 subs)

Revenue$86,100

Send Cost-$3,690

COGS (42%)-$36,162

Contribution Margin$46,248

Margin: 53.7% | RPES: $1.13

Dormant (18,400 subs)

Revenue$12,880

Send Cost-$2,760

COGS (48%)-$6,182

Contribution Margin$3,938

Margin: 30.6% | RPES: $0.23