Influenced Pipeline Coverage
255%
Attributed Won Revenue
$8.4M
Avg Touchpoints per Won
6.8
-0.4 vs Q2
Avg Time to Conversion
38 days
Attribution Variance Index
42%
Data-Driven vs Last-Touch
Total Influenced Pipeline
$21.7M
Top 10 Channel Path Sequences → Won Revenue
Path frequency shown by flow thickness. Top path: Organic Search → Email → SDR → Demo → Won ($2.1M, 47 deals)
Multi-Touch Revenue Attribution
Channel Assist Ratios
Ratio = Assisted Conversions ÷ Last-Touch Conversions. >1.0 indicates undercredited mid-funnel influence.
Removal-Impact Score (Pipeline Loss Estimate if Channel Removed)
Calculated using Shapley value method. Email Nurture and SDR Outreach show highest dependency.
Time-to-Conv by First Touch
First-Touch Revenue Concentration
Paid vs Organic Distribution
Organic touches dominate early funnel; paid critical for mid-funnel acceleration
Path Sequence Performance (Top 20 Journeys)
| Path Sequence |
Deals |
Revenue |
Conv % |
Avg Days |
| Organic Search → Email → SDR → Demo → Won |
47 |
$2.1M |
11.2% |
44 |
| Paid Search → Content → Email → SDR → Won |
38 |
$1.6M |
9.8% |
51 |
| Webinar → Email → SDR → Demo → Won |
34 |
$1.4M |
14.3% |
38 |
| Paid Social → Content → SDR → Won |
29 |
$1.1M |
8.4% |
47 |
| Event → Email → SDR → Demo → Won |
22 |
$890K |
13.1% |
33 |
| Direct → SDR → Demo → Won |
18 |
$720K |
15.7% |
29 |
| Organic Search → Webinar → Email → SDR → Won |
16 |
$650K |
10.6% |
42 |
| Referral → Content → Email → SDR → Won |
14 |
$580K |
12.9% |
36 |
Weekly Attributed Revenue Trend
Webinar Series "Supply Chain Futures" launched Week 8, visible spike in assisted conversions.
Cross-Channel Touch Frequency Heatmap
Average touches per stage for won deals
Awareness
Consider
Eval
Decision
Close
Organic
2.4
1.8
0.9
0.4
0.2
Paid
1.6
2.1
1.7
0.8
0.3
Email
0.8
2.3
2.9
1.4
0.6
SDR
0.3
1.2
2.6
3.1
1.0
Attribution Model Comparison (Revenue by Model)
Data-Driven model reveals $1.8M more revenue attributed to Email and Paid Social vs Last-Touch, validating mid-funnel investment.