Customer Analytics Dashboard

Acquisition Channel & Source Analytics — RetainIQ CS Platform

$61M ARR · Q2 2024 Channel Quality Analysis

North Star Metric

3.8

Marketing-Efficient Revenue (MER)

Blended CAC

$4,200

-8% vs Q1

Partner LTV:CAC

5.4

+22% vs avg

Paid Social Retention

71%

-18pp vs partner

Quality Score

+6 pts

Payback Period

11.2mo

-1.3mo blend

LTV:CAC Ratio by Acquisition Channel

Target threshold: 3.0+ (sustainable), 5.0+ (high efficiency). Red zone: <2.5.

Payback Period Curves by Channel

Months to recover fully-loaded CAC. Partner referral: 7.2mo vs Paid Social: 16.8mo.

12-Month Logo Retention by Channel × Customer Segment

Enterprise

Mid-Market

SMB

Startup

Partner Referral

94%

91%

87%

84%

Inbound SEO

89%

86%

82%

78%

Content Marketing

85%

81%

77%

72%

Paid Search

80%

76%

71%

66%

Paid Social

75%

71%

65%

58%

Green: ≥85%, Yellow: 65-84%, Red: <65%. Partner referrals show strongest retention across all segments.

Channel Quality Score Ranking

Channel	LTV:CAC	12mo Retention	Expansion Rate	Payback (mo)	Quality Score	Action
Partner Referral	5.4	89%	34%	7.2	92	Scale 2x
Inbound SEO	4.7	84%	29%	8.5	88	Invest content
Content Marketing	3.8	79%	26%	10.1	79	Maintain
Direct/Brand	3.4	81%	24%	11.3	76	Maintain
Webinars/Events	2.9	74%	22%	13.6	68	Optimize
Paid Search	2.6	73%	19%	14.8	63	Reduce 15%
Display Ads	2.2	69%	16%	16.4	57	Cut 30%
Paid Social	1.9	67%	14%	16.8	51	Cut 50%

Quality Score = weighted composite of LTV:CAC (40%), retention (30%), expansion (20%), payback (10%). Scale channels scoring ≥85.

Spend Mix vs Revenue Mix

Partner: 12% spend → 28% revenue. Paid Social: 31% spend → 14% revenue.

CPAU vs Expansion Attach Rate

Top-right quadrant: low acquisition cost + high expansion = partner/inbound sweet spot.

Incremental Revenue per Marketing Dollar (Q2 Reallocation Impact)

Q2 reallocation: -$180K from paid social, +$180K to partner/content → net +$520K incremental ARR → MER 3.2→3.8.

RetainIQ Customer Analytics · Q2 2024 · Data as of June 30, 2024