Real-time promotional intelligence for defensible budget allocation and JBP negotiation. Track net revenue per promoted unit across mechanics, retailers, and promotional frequency to optimize category margin.
| Retailer | NRPU | ROI | Incr. Volume | Trade Spend % | Baseline | Recovery |
|---|---|---|---|---|---|---|
| Tesco | £2.14 | 164% | 842K | 14.2% | 93 | 87% |
| Sainsbury's | £1.96 | 148% | 627K | 15.8% | 89 | 84% |
| ASDA | £1.72 | 129% | 534K | 17.9% | 84 | 79% |
| Morrisons | £1.68 | 118% | 289K | 19.1% | 81 | 76% |
| Co-op | £1.53 | 106% | 142K | 21.3% | 78 | 73% |
| Waitrose | £2.31 | 176% | 198K | 12.4% | 96 | 91% |
| Aldi | £1.44 | 94% | 267K | 22.7% | 76 | 68% |
| Lidl | £1.38 | 87% | 231K | 24.1% | 74 | 65% |