Marketing Funnel Dashboard

Audience Segmentation & Funnel Personalization — Segmenta B2B Fintech

22 Active Segments Tier-1 Concentration: 38% (↑10pp Week 6)
North-Star Metric
$8,420
Segment-Adjusted Funnel LTV
+18.2%
Tier-1 CVR
14.2%
+2.8×
Avg CAC-to-LTV
1:5.6
+24%
Personalization Lift
2.4×
vs Generic Path
Funnel Velocity
18.4d
-22%
Toxic Segments
3
CAC > 2× LTV
Content Match Rate
87.3%
+5.1pp

Segment Economics Map

Bubble size = monthly spend
Tier-1 ICP
Tier-2 ICP
Broad SMB
Toxic

Funnel Conversion by ICP Tier

Industry Vertical Funnel Velocity

Top Segment Performance

Segment Tier Monthly Spend CAC Funnel LTV Ratio CVR % Velocity (days) Status
Enterprise Financial Services Tier-1 $42,800 $1,840 $11,200 1:6.1 14.8% 16 Optimize
Mid-Market Insurtech Tier-1 $38,200 $1,920 $10,800 1:5.6 13.4% 18 Optimize
Enterprise RegTech Tier-2 $28,400 $680 $4,200 1:6.2 8.2% 22 Scale
SMB Accounting Software Tier-2 $22,100 $420 $2,800 1:6.7 6.8% 24 Scale
Mid-Market Payments Tier-2 $19,800 $580 $3,200 1:5.5 7.4% 20 Test
Broad SMB Paid Social Broad $31,200 $198 $1,800 1:9.1 3.2% 38 Toxic
Generic Lookalike Expansion Broad $18,400 $240 $1,600 1:6.7 2.8% 42 Toxic
Cold Email Outbound Broad $12,600 $320 $1,200 1:3.8 1.9% 46 Pause

Personalization Lift by Segment Type

Segment Concentration & Risk

Tier-1 ICP 38%
Tier-2 ICP 34%
Broad SMB 20%
Toxic Segments 8%
Week 6 Lookalike Expansion
Diluted Tier-1 concentration from 28% → 38%. Monitor quality metrics for regression.

Strategic Recommendations

Expand Tier-1 Enterprise Paths
Reallocate 15% ($9.4k/mo) from toxic broad segments to personalized Enterprise FS & Insurtech nurture tracks. Projected LTV lift: +$142k annually.
Pause Toxic Broad Segments
Immediately pause Cold Email Outbound (CAC $320, LTV $1,200). Redirect $12.6k/mo to Tier-2 RegTech testing with 6.2× ratio.
Velocity Optimization
Enterprise FS segment shows 16-day velocity — 35% faster than target. Clone nurture cadence for Insurtech to compress from 18→16 days.
Content Match Rate Gap
87.3% match rate leaves 12.7% of leads on generic paths. Build 3 new dynamic templates for Mid-Market Payments to close gap.