Internal Communications Effectiveness

Meridian Health Systems • Q3 Post-Merger Campaign • 6-Week Period

North-Star:

72.4

Alignment Score

Cascade Completion

78.2%

+6.3%

Reach Parity Index

0.87

-0.04

Channel Effectiveness

82.1

+3.7

Sentiment Resonance

3.4

-0.5

Ack Latency (P95)

18.4h

-2.1h

Repeat Non-Opener

19.8%

+5.8%

Cascade Completion Rate by Org Level

Segment Reach Parity Index

Channel Effectiveness Mix

Message Sentiment Resonance — 6-Week Campaign Timeline

Intranet Engagement Depth

Metric Value

Avg. Pages/Session 4.2

Avg. Time on Page 2m 18s

Scroll Depth (Avg) 67%

Content Download Rate 11.4%

Return Visit Rate 28.6%

Crisis Communication Response

Metric Value

Avg. Response Speed 3.2h

First-Hour Open Rate 64.8%

24h Reach Coverage 89.2%

Crisis Ack Rate 76.1%

Follow-up Engagement 41.3%

Campaign Attribution to Sentiment Lift

Campaign	Reach	Engagement	Pre-Sentiment	Post-Sentiment	Lift
Welcome & Integration	92.3%	68.4%	3.2	3.6	+0.4
Benefits Rollover Info	88.7%	71.2%	3.4	3.8	+0.4
Culture & Values Alignment	81.4%	54.9%	3.5	3.7	+0.2
CEO Restructure Announcement	76.2%	82.1%	3.9	3.1	-0.8
Town Hall Follow-Up	84.6%	66.3%	3.1	3.4	+0.3
Q4 Strategic Priorities	79.8%	59.7%	3.3	3.5	+0.2