Query Intelligence & Intent Discovery — Meridian SaaS Platform
North-Star Goal: Reduce zero-results rate from 18% to <8% in Q3, increasing search-assisted conversion +15%
| Query | Volume | Zero-Results | CTR | Exit Rate | Conv. Rate |
|---|---|---|---|---|---|
| project templates | 3,847 | 3.2% | 81.4% | 22.1% | 12.3% |
| gantt chart | 2,934 | 28.7% | 52.3% | 38.4% | 6.1% |
| integrations | 2,621 | 11.2% | 74.6% | 26.8% | 9.4% |
| export data | 2,158 | 19.3% | 64.2% | 34.5% | 7.8% |
| permissions | 1,987 | 8.4% | 69.1% | 29.3% | 8.6% |
| api documentation | 1,742 | 31.2% | 58.7% | 41.2% | 5.3% |
| billing | 1,629 | 6.1% | 76.4% | 24.7% | 10.2% |
| mobile app | 1,483 | 42.6% | 48.3% | 47.8% | 4.1% |