PPC Competitive Intelligence & Auction Dynamics
Last 12 Weeks
All Competitors
All Intents
Search Impression Share
42.8%
−2.3pp
IS Lost to Rank
28.4%
Critical
IS Lost to Budget
14.1%
−1.1pp
Avg CPC
$4.82
+$0.54 (+12.6%)
New Competitors (30d)
2
↑ from 0 prior
Competitive Pressure Index
+$0.38
High Pressure
Impression Share Decomposition Over Time
Competitor Auction Overlap Trend
Outranking Share Matrix
Data Gov
Compliance
Analytics
Security
Integration
Automation
CloudRival
52%
25%
35%
28%
42%
31%
DataStream
18%
22%
44%
15%
29%
21%
NexGen
12%
38%
8%
19%
14%
27%
SecureStack
21%
16%
24%
49%
33%
18%
FlowLogic
15%
11%
28%
13%
38%
22%
Average CPC: You vs. Market
Share of Voice by Keyword Intent
Estimated Competitor Spend Index (Last 12 Weeks)