Redemption Intelligence & Catalog Optimization Dashboard

Luminary Rewards · YTD 2024 Performance

Merchandise stockout alert (Oct-Dec 2024)

Experiences catalog high-performance

Redemption-Driven Inc. Revenue

$4.2M

+18% vs. Q3

Avg Completion Rate

68.4%

-5.2pp YoY

Point Cost Efficiency

1.43x

+0.08x QoQ

Catalog Abandonment

24.1%

Target: <20%

Liability Crystallization

4.8%

+1.3pp MoM

Repeat Redemption Rate

31.2%

+4.1pp YoY

90-Day Post-Redemption Spend Lift by Category

Redemption Funnel by Category

Point Cost Efficiency Ratio by Category

Experiences1.87x

Target: 1.5x

Gift Cards1.62x

Merchandise1.18x

Cash Back1.05x

Catalog Entry Abandonment

Email Link18.2%

App Home21.5%

Mobile Web33.8%

Desktop19.4%

Reward NPS Contribution

Experiences+42

Gift Cards+28

Merchandise+12

Cash Back+8

Avg Fulfillment Lead Time

Gift Cards0.2d

Experiences4.8d

Merchandise12.3d

Cash Back1.1d

Catalog SKU Performance Matrix

SKU ID	Category	Redemptions	Completion Rate	90d Spend Lift	Cost Efficiency	Lead Time	Performance
EXP-4721	Experiences	14,205	82.1%	$184	1.92x	3.2d	High
GFT-2103	Gift Cards	28,441	91.5%	$92	1.68x	0.1d	High
EXP-4802	Experiences	9,183	79.4%	$211	1.85x	5.8d	High
MER-3344	Merchandise	6,792	54.2%	$48	1.14x	14.1d	Low
GFT-2219	Gift Cards	19,304	88.9%	$78	1.55x	0.2d	Med
CSH-1002	Cash Back	41,672	94.3%	$31	1.02x	1.0d	Med
MER-3401	Merchandise	4,218	61.8%	$55	1.21x	11.9d	Low
EXP-4650	Experiences	7,541	76.2%	$198	1.89x	6.3d	High

Liability Crystallization Rate Trend

High-Breakage Reward Steering Rate

SKU Utilization Distribution (Pareto Concentration)

Total Redemptions (YTD)

1.18M

Active Catalog SKUs

2,847

Top 20 SKU Concentration

68%

Avg Points per Redemption

12,450

Outstanding Liability

$28.4M

Program EBITDA Margin

22.1%