Automation & Flow Performance Metrics

Vantara Home · Flow portfolio analytics · Revenue per trigger, step conversion & decay tracking

Goal Target
41% → 52%
Automation share growth
Auto Revenue Share
44.2%
+3.2%
Revenue per Trigger
$2.18
+$0.12
Cart Recovery Rate
8.9%
+1.8%
Attribution Overlap
18.4%
-0.2%
Avg Flow Decay
0.42
-0.08
Active Flow Coverage
78%
+6%

Automation Revenue Share Trend (90d)

Revenue per Trigger by Flow (Top 8)

Cart Abandon Recovery Funnel

Overlap Index vs. RPT

Welcome Series Payback Period (Days)

Flow Portfolio Overview (22 Active Flows)

Sorted by Revenue per Trigger
Flow Name Triggers RPT Revenue Step CVR TTC (hrs) Decay Status
Welcome Series — New Subscriber 18,420 $3.84 $70,733 62.4% 18.2 0.88 Active
Cart Abandon — Rebuilt v2 31,680 $2.92 $92,506 8.9% 6.8 0.71 Active
Browse Abandon — Personalized 22,910 $2.41 $55,214 5.6% 9.4 0.58 Active
Post-Purchase — Thank You 14,320 $2.18 $31,218 14.2% 72.4 0.82 Active
Win-Back 90-Day Lapsed 8,640 $1.87 $16,157 3.8% 28.6 0.54 Monitor
Birthday — Exclusive Offer 6,120 $1.64 $10,037 11.2% 14.8 0.76 Active
Product Review Request 11,840 $1.28 $15,155 6.4% 96.2 0.68 Active
Holiday Win-Back — Q4 2023 4,280 $0.84 $3,595 2.1% 36.4 0.28 Retire
● Holiday Win-Back decay 0.28 below breakeven threshold 0.35 — marked for retirement