Event & Webinar Pipeline Contribution

Cerulean Security | Q3 2024 Portfolio Performance

Portfolio Pipeline ROI
6.4×
+1.2× vs Q2
Event-to-Opp Velocity
18d
-5d vs target
Cost per Event Opp
$1,287
8% below target
Pipeline Generated
$2.8M
+34% QoQ
Reg-to-Attendee Rate
52%
-3% vs avg
MQL Conversion Rate
31%
+7% vs Q2

Event Portfolio Performance

Q3 2024 • 12 Events
Event Name Type Registrants Attend % Engage Pipeline Investment ROI Status
CFO Executive Roundtable In-person 78 56% 87 $340K $38K 8.9× Top
Zero Trust Architecture Series Virtual 2,347 61% 73 $892K $42K 21.2× Top
Platform Launch Webinar Virtual 4,120 39% 48 $267K $29K 9.2× —
Compliance Automation Workshop Virtual 1,456 58% 81 $418K $31K 13.5× Top
RSA Conference 2024 Trade show 412 — 62 $284K $87K 3.3× —
Gartner Data Summit Sponsorship 186 — 54 $338K $142K 2.4× Alert
DevSecOps Best Practices Virtual 1,823 54% 69 $176K $26K 6.8× —
Q3 Product Roadmap Preview Virtual 892 67% 79 $124K $18K 6.9× —

Pipeline ROI by Event Type

Event-to-Opportunity Velocity Trend

Engagement Depth vs Pipeline Performance

Bubble size = Pipeline Generated | Color = Event Type

MQL Conversion by Engagement Tier

Portfolio Investment Allocation

Top Performing Sessions (by Conversion Rate)

Session Title Event Attendees MQL Conv % Avg Engage Pipeline
CISO Panel: Budget Optimization CFO Roundtable 44 48% 92 $186K
Zero Trust Implementation Guide Zero Trust Series 1,432 37% 81 $412K
SOC 2 Compliance in 90 Days Compliance Workshop 847 42% 88 $267K
Live Product Demo: CSPM 3.0 Platform Launch 1,608 28% 64 $178K
Threat Detection Automation DevSecOps Best Practices 985 33% 72 $124K