Lead Gen Attribution & Path Analysis

Meridian SaaS • 90 days ending Oct 31, 2024

Total SQLs
847
+12%
Pipeline ROI
3.8x
+0.4x
Avg Path Length
4.2
touchpoints
Cost per SQL
$487
-8%
Avg Time to SQL
18d
median 14d
Model Consensus
0.87
high agreement

Attribution Credit Distribution by Channel

Top Converting Path Sequences

Paid Social → Blog → Email → Demo
8.4% SQL rate • 247 conversions
$31K
Organic Search → Webinar → Email → Demo
7.1% SQL rate • 186 conversions
$29K
Paid Search → Case Study → Demo
6.8% SQL rate • 154 conversions
$27K
Email → Webinar → Demo
6.2% SQL rate • 132 conversions
$26K
Direct → Blog → Email → Demo
5.9% SQL rate • 128 conversions
$24K

Channel-Pair Synergy Index

Path Sequence Conversion Heatmap

Touch 1
Touch 2
Touch 3
Touch 4
Touch 5
SQL
Paid Social Path
100%
72%
58%
41%
28%
8.4%
Organic Search
100%
68%
54%
44%
31%
7.1%
Paid Search
100%
66%
52%
38%
24%
6.8%
Email Direct
100%
74%
56%
39%
26%
6.2%
Direct Traffic
100%
69%
51%
37%
25%
5.9%
High retention
Drop-off alert

Cost per SQL by Attribution Model

Time-to-SQL Distribution

Assisted Conversions

Organic Blog $6.2M
Email Nurture $5.8M
Webinar $4.1M
Case Study $3.4M
Paid Social $2.9M

Path Length by Source

Paid Social 4.8
Organic Search 4.3
Paid Search 3.6
Email Direct 3.2
Direct Traffic 2.9

Lead Recycling

Re-attribution Rate
14.2%
Recycled SQLs
120
Avg Time to Re-engage
42d

Path Sequence Performance Table

Path Sequence SQLs Avg ACV Avg Path Days SQL Rate Pipeline Value
Paid Social → Blog → Email → Demo 247 $31K 16 8.4% $7.66M
Organic → Webinar → Email → Demo 186 $29K 19 7.1% $5.39M
Paid Search → Case Study → Demo 154 $27K 12 6.8% $4.16M
Email → Webinar → Demo 132 $26K 14 6.2% $3.43M
Direct → Blog → Email → Demo 128 $24K 18 5.9% $3.07M
Organic → Case Study → Email → Demo 108 $28K 21 5.4% $3.02M
Paid Social → Webinar → Demo 97 $25K 15 5.1% $2.43M
Direct → Webinar → Demo 83 $23K 13 4.8% $1.91M

SQL Volume Trend (90 Days)

Mid-Funnel Abandonment by Stage