| Cohort Month | Starting Logos | Current Logos | Logo Ret % | Starting MRR | Current MRR | NRR % | Expansion MRR | Churned MRR | CAC Payback | LTV:CAC | Primary Channel |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Jan-24 | 34 | 29 | 85.3% | $156K | $189K | 121.2% | $41K | $8K | 9.8 mo | 5.1:1 | Organic |
| Feb-24 | 28 | 24 | 85.7% | $132K | $151K | 114.4% | $24K | $5K | 10.1 mo | 4.8:1 | Content |
| Mar-24 | 41 | 35 | 85.4% | $198K | $221K | 111.6% | $33K | $10K | 11.4 mo | 4.3:1 | Paid Search |
| Apr-24 | 37 | 31 | 83.8% | $175K | $192K | 109.7% | $28K | $11K | 12.6 mo | 3.8:1 | |
| May-24 | 33 | 29 | 87.9% | $161K | $179K | 111.2% | $26K | $8K | 10.8 mo | 4.4:1 | Partner |
| Jun-24 | 45 | 33 | 73.3% | $203K | $177K | 87.2% | $12K | $38K | 16.1 mo | 2.4:1 | Outbound SDR |
| Jul-24 | 38 | 34 | 89.5% | $184K | $208K | 113.0% | $31K | $7K | 10.2 mo | 4.6:1 | Organic |
| Aug-24 | 31 | 28 | 90.3% | $149K | $170K | 114.1% | $27K | $6K | 9.9 mo | 4.9:1 | Content |
| Sep-24 | 36 | 33 | 91.7% | $172K | $191K | 111.0% | $25K | $6K | 11.2 mo | 4.2:1 | Paid Search |
| Oct-24 | 29 | 27 | 93.1% | $138K | $152K | 110.1% | $19K | $5K | 12.0 mo | 3.9:1 | |
| Nov-24 | 42 | 40 | 95.2% | $201K | $215K | 107.0% | $18K | $4K | 10.5 mo | 4.5:1 | Partner |
| Dec-24 | 35 | 34 | 97.1% | $168K | $174K | 103.6% | $9K | $3K | 11.8 mo | 4.0:1 | Organic |