New Business Pipeline & Growth

Ember & Co — Business Development Intelligence

FY25 FY24
All Active Only Won Lost
Pipeline Coverage Ratio
2.8x
+0.6x vs Q1
Win Rate (TTM)
34%
+6 pts YoY
Avg Deal Cycle
52 days
Stable
New Revenue YTD
$1.14M
63% of $1.8M target
Pitch Investment ROI
4.2x
+1.1x vs prior year
Qualified Pipeline
$1.86M
24 active deals

Pipeline Funnel with Stage Conversion

Deal Velocity & Age Scatter

Stage Conversion Trend by Quarter

Active Pipeline Detail

Prospect Value Service Line Stage Days in Stage Total Cycle Source BD Lead Weighted Next Action
Meridian Health $245K Web Design Proposal 38 52 🤝 Referral JK $123K Dec 8 (overdue)
TerraVolt Energy $180K Brand Strategy Verbal 6 48 🎤 Event SM $171K Dec 15
Cobalt Fintech $92K Digital Marketing Chemistry 3 8 🌐 Inbound LT $23K Dec 6
Vertex Insurance $135K Integrated Pitch 11 34 📧 Outbound JK $95K Dec 10
Helix Pharma $210K Web Design Negotiation 8 66 🤝 Referral SM $179K Dec 12
Lumina Wellness $78K Content Proposal 9 22 🌐 Inbound LT $39K Dec 9
Cascade Retail $158K Brand Strategy Chemistry 5 12 🎤 Event JK $40K Dec 7
Summit Hospitality $112K Web Design Pitch 19 41 🔗 Partner SM $78K Dec 11

Lead Source Performance

Win Rate by Service Line

Expected Revenue Timing (Weighted Pipeline by Close Month)

Client LTV by Acquisition Cohort

Lost Deal Reason Analysis

Pitch Cost (Won vs Lost)

Pipeline Movement This Month

BD Activity Volume