Feature Adoption & Penetration Intelligence

Nexora Platform · 2,840 accounts · $34M ARR · Last updated 2 hours ago

Goal: Raise core workflow penetration from 58% to 72% and cut low-penetration ARR-at-risk 30% within two quarters.

Core Workflow Penetration
61%
+3% vs Q1
Adoption Breadth Score
4.2/9
-0.2 vs target
Adoption Depth Index
3.1
Flat
Module-to-Module Conv
28%
+5% QoQ
Low-Pen ARR At-Risk
$940K
23 accounts
Feature→Expansion Corr
0.71
Strong

Feature Penetration Heatmap — Module × Segment

Enterprise
Mid-Market
SMB
Startup
Analytics
89%
81%
74%
68%
Reporting
82%
76%
69%
58%
Dashboards
71%
65%
54%
47%
Alerts
64%
52%
43%
38%
Integrations
67%
49%
36%
29%
Automation
51%
39%
27%
19%
API Access
44%
31%
22%
14%
Collaboration
73%
56%
48%
41%
White Label
37%
24%
18%
12%
80-100%
60-79%
40-59%
20-39%
<20%

Time-to-First-Use by Module (Median Days)

Penetration Trend — Last 12 Weeks

Core Workflow Completion Sequences

Analytics → Reporting → Dashboards
1,247 accounts (44%)
Analytics → Reporting → Alerts
621 accounts (22%)
Analytics → Dashboards → Collaboration
384 accounts (14%)
Analytics → Integrations → Automation
227 accounts (8%)
Analytics only (incomplete)
361 accounts (13%)

61% of accounts complete at least one core workflow sequence. Enterprise accounts completing 3+ steps expand at 2.6× rate.

Lowest Penetration Accounts — ARR At-Risk

Account Name Segment ARR Modules Used Penetration Days Since Last Use Renewal Date Risk
Synergy Corp Enterprise $87,400 2/9 22% 34 2024-04-15 Critical
Velocity Solutions Mid-Market $54,200 1/9 11% 47 2024-05-22 Critical
BlueSky Industries Enterprise $119,800 3/9 33% 28 2024-06-08 High
Apex Technologies SMB $21,900 2/9 22% 19 2024-03-30 Critical
Quantum Ventures Mid-Market $63,700 2/9 22% 41 2024-07-12 High
Pinnacle Group Enterprise $142,500 3/9 33% 15 2024-08-20 Medium
Catalyst Inc SMB $18,300 1/9 11% 53 2024-04-05 Critical
Meridian Systems Mid-Market $71,200 3/9 33% 22 2024-05-14 High

Showing 8 of 23 accounts · Total at-risk ARR: $940,200

Feature Adoption: Breadth vs Depth by Account Tier

ENTERPRISE
5.8 / 4.2
Breadth / Depth
MID-MARKET
4.3 / 3.4
Breadth / Depth
SMB
3.2 / 2.7
Breadth / Depth
STARTUP
2.8 / 2.1
Breadth / Depth