Omnichannel Channel Performance

Meridian Home & Apparel | $62M Annual GMV | Q4 2024

Blended Margin
24.6%
+1.8pp YoY
Avg Return Rate
12.3%
+0.9pp vs Q3
Blended CAC
$34.20
+$2.10
Avg AOV
$112.80
+$4.60
Inventory Turn
4.2x
+0.3x
Cross-Channel Rate
18.7%
+2.4pp

Contribution Margin by Channel

Below 18% threshold Marginal 18-22%

Return Rate by Channel

Return Rate by Category

Cross-Channel Customer Migration Flow

18.7% of customers purchase across multiple channels (90-day lookback)
DTC Web Amazon Walmart Retail Stores DTC Web Amazon Walmart Retail Stores
Strongest migration: Amazon → DTC Web (12.3%), DTC Web → Amazon (6.8%)

Inventory Turn Rate by Channel

Fulfillment Cost per Order

Top SKU Performance by Channel

SKU Channel Units Sold Revenue Margin Return % Inventory Turn
MH-LN-001 DTC Web 3,420 $356,280 32.1% 9.8% 5.2x
MH-AP-082 Amazon 4,810 $343,120 13.2% 21.4% 6.1x
MH-DC-045 Retail Stores 1,890 $172,980 29.3% 7.2% 4.8x
MH-LN-003 Walmart 2,650 $182,580 15.8% 12.1% 3.9x
MH-BL-128 Wholesale 840 $285,600 24.7% 5.4% 2.1x
MH-AP-091 DTC Web 2,910 $303,240 30.8% 10.3% 4.6x
MH-DC-051 Amazon 3,780 $269,460 14.1% 18.9% 5.7x
MH-LN-009 Retail Stores 1,420 $129,980 28.1% 8.6% 3.8x

Revenue & Margin Trend by Channel (90 Days)

Amazon Buy Box Win Rate (Top 20 ASINs)

Prime Day spike (Jul 16-17) followed by competitive pressure recovery