Creator Audience Quality & Brand Safety

Aura Cosmetics • Q1 2025 • 38 Active Partnerships • $4.5M Annual Budget

Last Updated

Jan 15, 2025

Portfolio Avg AFR

78.4%

+2.3%

Avg ICP Match Rate

62.1%

-1.8%

Avg EAS

71.2%

+0.9%

Avg SAR

8.3%

-1.1%

Avg Brand Safety

84.7

+3.2

Critical Flags

Contracts on hold

Creator Risk Matrix — AFR vs SAR

Green Zone: AFR ≥75%, SAR ≤10%

Yellow Zone: Moderate risk

Red Zone: Critical thresholds

Brand Safety Adjacency Score — Top 10 Creators

Flagged Issues

@glowbygrace

AFR: 58% | SAR: 14.2% — Contract hold $55K

@lifestylewithlara

Brand Safety: 71 — Competitor mentions

@fitandglow_

Geo Concentration: 61% Russia — Review

@cleanbeautyclub

AFR: 91% | ICP: 67% — Expansion candidate

Follower Growth Anomaly Timeline — Last 90 Days

Platform Risk Distribution

Tier Quality Breakdown

Macro (5) 74.2%

Mid (18) 79.8%

Micro (15) 82.1%

Budget at Risk

Contracts Flagged

$187K

4.2% of total budget

Protected This Quarter

$55K

@glowbygrace hold

Reputational Risk Velocity — Negative Sentiment Trend

Audience Interests Affinity Score

Creator Quality Table — Active Partnerships

Handle	Platform	Tier	AFR %	ICP %	EAS %	SAR %	Brand Safety	Status
@cleanbeautyclub	Instagram	Micro	91.2	67.4	74.1	4.2	92	Expansion
@skincarewithjess	TikTok	Mid	86.7	71.2	78.3	5.8	89	Active
@beautybymaya	Instagram	Mid	82.4	64.9	69.8	7.1	85	Active
@theglowupguide	YouTube	Macro	79.3	58.2	71.5	8.9	81	Active
@lifestylewithlara	Instagram	Mid	76.8	62.1	68.4	9.2	71	Review
@fitandglow_	Instagram	Macro	74.2	51.3	65.9	11.4	78	Review
@naturalglow_daily	TikTok	Micro	88.9	69.7	76.2	5.1	90	Active
@glowbygrace	TikTok	Macro	58.0	48.1	52.3	14.2	76	Hold