Campaign Optimization & A/B Testing Intelligence

Active Experiments
14
4.2/week avg
Win Rate
31%
Healthy Range
Cumulative Lift (QTD)
+34.2%
From 18 wins
Sample Adequacy
72%
10 of 14 powered
Revenue Left on Table
$11.2K
-38% vs last mo
False Discovery Rate
7.8%
Below 10% threshold

Cumulative Lift Progression (90 Days)

Win Rate by Variable Type

Active Experiments — Sample & Significance Status

Experiment ID Variable Platform Sample Size Required Progress Status Lift
EXP-547 Headline (Question vs Statement) Google Ads 8,420 8,200 103% Ready +12.3%
EXP-548 CTA (Get Started vs Learn More) Meta 6,210 9,100 68% Collecting +5.7%
EXP-549 Landing Page Layout Landing Pages 4,890 7,500 65% Collecting +8.1%
EXP-550 Audience (Lookalike vs Interest) Meta 11,320 10,200 111% Ready +18.4%
EXP-551 Offer (15% vs Free Trial) LinkedIn 3,210 8,600 37% Collecting -1.2%
EXP-552 Creative Format (Video vs Static) Google Ads 9,870 9,400 105% Ready +14.9%
EXP-553 Image Style (Product vs Lifestyle) Meta 5,540 8,800 63% Collecting +6.3%
EXP-554 Copy Length (Short vs Long) LinkedIn 2,980 9,200 32% Collecting +2.1%

Creative Element Performance — Headline Type by Audience

Channel × Audience Interaction Effects (CVR Lift vs Baseline)

Retargeting
Lookalike
Interest
Cold Prospect
Google Ads
+42%
+18%
+9%
-3%
Meta
+28%
+51%
+34%
+6%
LinkedIn
+89%
+37%
+21%
+12%
Landing Pages
+46%
+24%
+11%
+2%

Budget Reallocation Velocity (Hours from Significance to Implementation)

Experiment Launch Velocity (Tests/Week)